AI is now part of the everyday workflow for marketers, business owners, and agencies. We’re using it to brainstorm, write, research, organize and a whole lot more, but with all those uses comes a bigger question: are we using AI when it actually helps, or are we using it just because we can?

Think Before You Prompt takes a closer look at the environmental impact of everyday AI use and what marketers can realistically do about it. Megan will share research, real-world examples and simple ways to be more intentional with AI, so you can keep it in your workflow without overusing it or adding unnecessary steps.

Who Should Attend?

This webinar is for:

• B2B marketers who use AI in their day-to-day work
• Small business owners looking to use AI more effectively
• Marketing and agency professionals who rely on AI tools for content, research, strategy, and creative work
• Teams looking for practical ways to make their AI workflows more efficient
• Anyone who wants to understand the impact of everyday AI use

Key Takeaways

Attendees will leave with:

• A better understanding of the environmental impact of everyday AI use
• A simple framework for deciding when and how to use AI
• Practical ways to write smarter prompts and reduce unnecessary back-and-forth
• Guidance for choosing the right AI tool or model for the task at hand
• More efficient workflows that save time while reducing unnecessary AI usage
• A closer look at why image generation has a significantly different impact than text based AI
• Actionable habits they can start using immediately
• A downloadable guide for matching the correct AI model to your task