The Complete Marketer: Building Personal Credibility that Drives Business Results

Presentation Overview

We’ll explore the powerful intersection of personal brands and corporate branding for marketing professionals. While this is designed with marketers who oversee marketing efforts in their companies, this session  is open to everyone and will give you insights to develop or grow an authentic personal brand that both enhances your career growth and can strengthen company positioning. Attendees will learn how to leverage their unique expertise, storytelling capabilities, and consistent messaging to build credibility that extends beyond themselves to benefit their organizations and products.

Top Takeaways:

1. Personal Brand Positioning - Techniques to differentiate yourself through your expertise and values, creating a personal brand that stands out while complementing your company's positioning for mutual benefit.
2. Credibility Building Framework - A practical approach to build and show expertise through content, thought leadership, and networking that boosts your personal reputation and professional influence.
3. Measuring Impact – ways to measure how this investment in personal branding will impact your reputation, job opportunities or promotions and so much more

This presentation was designed for salespeople, marketers and businesses of all sizes.  It's time to build your personal brands to support lead generation, sales and customer loyalty.