Route to Revenue Marketing Workshop

Connect the dots. Align your team. Build a plan you can run with.

Marketing That Moves the Needle

If you fail to plan, you plan to fail, and nowhere is that truer than in marketing. Great marketing connects the dots. It turns awareness into demand, keeps customers coming back, and makes sales teams more effective. Without a clear plan, even the best ideas get lost in the shuffle.

The RED66 Marketing Strategy Workshop is a focused, high-impact day providing you with:

  • Growth Alignment

    • Bring leadership, sales, and marketing onto the same page so everyone is moving in the same direction toward shared goals.

  • Measurable Plan

    • Create a plan that actually works for your goals, your team, and your tools – one you can track and adjust with confidence.

  • Actionable Next Steps

    • Leave with clear priorities, owners, and timelines so you know exactly what to do next to keep the momentum going.

From Scattered
to Strategic Marketing

Running campaigns, juggling requests from sales and leadership, and still wondering if anything’s actually working? Marketing shouldn’t feel like firefighting, and that’s exactly why the strategy workshop exists.

By the end, you’ll have:

  • Lead value calculation to show ROI and revenue impact
  • Ideal customer journey mapping from first touch to closed deal
  • Sales + marketing alignment so everyone agrees on what a qualified lead looks like
  • Meaningful KPIs to stay on track
  • A custom marketing + activation plan you can run yourself (or have us help execute!)

This isn’t about overhauling everything your team has been working on, it’s about connecting what’s already in motion to what actually drives growth.

team work on the couch

Step-by-Step Process

Discovery & Goal Setting

Understand your business, challenges, and define success metrics

Market & Audience Deep Dive

Competitors, trends, and buyer insights to focus efforts

Sales + Marketing Alignment

Bridge the gap, define qualified leads, and set shared ownership

Strategic Plan Creation

Actionable roadmap with priorities and KPIs

Next Steps

Leave with clarity, a plan, and confidence to execute

Not Ready for the Workshop Yet?
Start Here

Take the first step toward a smarter marketing strategy

When marketing and sales work from the same playbook, with shared goals and actual numbers, every campaign and every dollar spent becomes purposeful. 

Our free Marketing Math Calculator can help you map out your revenue goals and understand the leads you’ll need to hit them.

  • Calculate the exact number of leads needed to hit revenue goals
  • Align sales and marketing around shared targets
  • Make smarter, data-driven decisions for campaigns

It’s a simple way to lay the groundwork for your growth plan, and when you’re ready to go deeper, our RED66 Marketing Strategy Workshop will help you turn those numbers into a clear, actionable roadmap to measurable results.

Rebecca Dutcher RED66
Rebecca speaking on a panel at Tech Week
RED66 Marketing logo

FAQs the Marketing Strategy Workshop

Affiliations & Certifications

Real People. Real Results.

“I would say that RED66 is an impressive organization with some amazing team members who really care about what they do and doing it well. Rebecca and her team should feel proud of their accomplishments in not only building a great business, but a great brand."

Spin Linen, CEO and Owner
Angie Ringling

Brands We Work With