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Is Google Ads Worth It for Local Service Businesses?
If you’re a business owner who has poured money into Google Ads for a few months with almost nothing to show for it, you probably walked away convinced the whole thing was a scam. That skepticism is fair, and we’re not necessarily going to talk you out of it. So here’s the honest answer: Google…
Paid Ads Audit Checklist: What to Review Before Increasing Your Ad Spend
When paid ads underperform, the instinct is to add budget. It feels like the obvious lever: more spend, more clicks, more leads. The trouble is that adding budget to an account that isn’t set up well doesn’t fix the problem. It just helps you lose money faster. We see the same story play out all…
Do Keywords Still Matter? The Answer Might Surprise You
Every few months, someone in the marketing world declares that keywords are dead. SEO is over. Google cracked the code and now it just… knows what you mean. And honestly? There’s a kernel of truth in there. Search has changed dramatically. But keywords being dead? That’s not it. The real answer is more nuanced, and…
Competing Against National Brands: How Local B2B Companies Can Use Paid Ads Smarter
If you run a local or regional B2B company (service provider, supplier, contractor, or anything in between), you’ve likely logged into Google, searched the term that should be bringing you work, and saw it: the same national brand sitting at the top of the page. This same story plays out again the next day, and…
Landing Page Optimization: Why Your Paid Ads Shouldn’t Direct to a Contact Page
The right landing page can be the difference between a paid ads budget that grows your business and one that quietly drains away. If you’re running paid ads, you’ve already done the hard part. You’ve targeted the right keywords, tightened your geo-targeting, and written copy sharp enough to earn clicks. Once someone clicks, the place…
Is Your Marketing in Pain? We’ve Got the Prescription.
Sometimes marketing problems don’t show up all at once. It starts small. Your website feels outdated, social posts get pushed off another week, or your one marketing person is juggling seventeen things at once. Before you know it, your marketing feels less like a growth tool and more like a constant source of stress. The…
How Marketing Should Work Throughout the Entire Customer Journey
Most B2B marketing looks busy on the surface. Emails are going out, blogs are getting published, and the website gets updated here and there. But when you step back, a lot of it feels disconnected. Buyers are doing their own research, revisiting your site multiple times, and forming opinions long before they ever reach out.…
Why Working at a Marketing Agency Might Be the Best Career Move You Make
When people hear “marketing agency,” they often picture brainstorm sessions, creative campaigns, and maybe a few whiteboards filled with big ideas. While those things totally exist, agency life is much more than that. As an Account Manager at RED66 Marketing, and someone who has previously worked at other agencies, I’ve seen firsthand how agencies…
