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Competing Against National Brands: How Local B2B Companies Can Use Paid Ads Smarter
If you run a local or regional B2B company (service provider, supplier, contractor, or anything in between), you’ve likely logged into Google, searched the term that should be bringing you work, and saw it: the same national brand sitting at the top of the page. This same story plays out again the next day, and…
Landing Page Optimization: Why Your Paid Ads Shouldn’t Direct to a Contact Page
The right landing page can be the difference between a paid ads budget that grows your business and one that quietly drains away. If you’re running paid ads, you’ve already done the hard part. You’ve targeted the right keywords, tightened your geo-targeting, and written copy sharp enough to earn clicks. Once someone clicks, the place…
Is Your Marketing in Pain? We’ve Got the Prescription.
Sometimes marketing problems don’t show up all at once. It starts small. Your website feels outdated, social posts get pushed off another week, or your one marketing person is juggling seventeen things at once. Before you know it, your marketing feels less like a growth tool and more like a constant source of stress. The…
How Marketing Should Work Throughout the Entire Customer Journey
Most B2B marketing looks busy on the surface. Emails are going out, blogs are getting published, and the website gets updated here and there. But when you step back, a lot of it feels disconnected. Buyers are doing their own research, revisiting your site multiple times, and forming opinions long before they ever reach out.…
Why Working at a Marketing Agency Might Be the Best Career Move You Make
When people hear “marketing agency,” they often picture brainstorm sessions, creative campaigns, and maybe a few whiteboards filled with big ideas. While those things totally exist, agency life is much more than that. As an Account Manager at RED66 Marketing, and someone who has previously worked at other agencies, I’ve seen firsthand how agencies…
How to Use AI Responsibly (Without Slowing Your Team Down)
AI makes us faster. It makes our work better. Nobody’s giving that up, and we’re not suggesting you should. But there’s a side of AI that doesn’t come up much in marketing circles, and it’s worth talking about. The tools we use every day are running on massive data centers that consume enormous amounts of…
The Real Reason Our Clients Get a Better Agency — It Starts with How We Treat Our Team
We were recently nominated for a Human Score award, recognizing the culture and leadership here at RED66 Marketing. As the Founder and CEO, it got me thinking and also got me a little emotional. People often ask how we’ve built the culture we have. I’ve been listening to Patrick Lencioni’s book The Three Signs of…
How to Find Content Gaps Your Competitors Are Missing
You’re publishing content. You’re checking the boxes. Blog posts go out, social gets updated, and yet… it’s not moving the needle. Sound familiar? The problem usually isn’t effort. It’s that you’re writing about the same things everyone else is writing about. When your content looks like your competitors’ content, there’s no reason for your audience…
