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What Business Owners Should Know Before Hiring a Paid Ads Agency
Hiring a paid ads agency can be an unusually hard thing to shop for. You’re being asked to hand over real money every month for work you can’t always see, evaluated with numbers you didn’t necessarily choose, in a field where every pitch sounds roughly the same. Everyone will show you a dashboard, everyone will…
RED66 Marketing Earns 2026 Agency Workplaces Award and A+ Human Score Rating
West Michigan agency is one of 20 agencies in the USA that have been recognized for a culture that drives both employee experience and client results RED66 Marketing has been named a recipient of the 2026 Platinum Agency Workplaces Award(opens in new tab), earning a Culture Score of 98% based exclusively on employee surveys.…
Why Your Website Isn’t Turning Visitors Into Sales Opportunities
Picture this: Your website is getting tons of traffic. The reports show people visiting, pages getting views, sessions ticking up. But the phone isn’t ringing any more than it used to, contact forms aren’t being submitted, and hardly anyone is requesting a quote. So where is everyone going? We’ve seen this pattern time and time…
Is Google Ads Worth It for Local Service Businesses?
If you’re a business owner who has poured money into Google Ads for a few months with almost nothing to show for it, you probably walked away convinced the whole thing was a scam. That skepticism is fair, and we’re not necessarily going to talk you out of it. So here’s the honest answer: Google…
Paid Ads Audit Checklist: What to Review Before Increasing Your Ad Spend
When paid ads underperform, the instinct is to add budget. It feels like the obvious lever: more spend, more clicks, more leads. The trouble is that adding budget to an account that isn’t set up well doesn’t fix the problem. It just helps you lose money faster. We see the same story play out all…
Do Keywords Still Matter? The Answer Might Surprise You
Every few months, someone in the marketing world declares that keywords are dead. SEO is over. Google cracked the code and now it just… knows what you mean. And honestly? There’s a kernel of truth in there. Search has changed dramatically. But keywords being dead? That’s not it. The real answer is more nuanced, and…
Competing Against National Brands: How Local B2B Companies Can Use Paid Ads Smarter
If you run a local or regional B2B company (service provider, supplier, contractor, or anything in between), you’ve likely logged into Google, searched the term that should be bringing you work, and saw it: the same national brand sitting at the top of the page. This same story plays out again the next day, and…
Landing Page Optimization: Why Your Paid Ads Shouldn’t Direct to a Contact Page
The right landing page can be the difference between a paid ads budget that grows your business and one that quietly drains away. If you’re running paid ads, you’ve already done the hard part. You’ve targeted the right keywords, tightened your geo-targeting, and written copy sharp enough to earn clicks. Once someone clicks, the place…
