PPC

Most Google Ads reports display metrics like impressions, clicks, and click-through rate. These are certainly numbers worth knowing, but they ultimately don’t answer the question you’re actually asking: “Is my sales team going to have more conversations with people who might actually buy?” The honest way to think about Google Ads is that it isn’t…

Hiring a paid ads agency can be an unusually hard thing to shop for. You’re being asked to hand over real money every month for work you can’t always see, evaluated with numbers you didn’t necessarily choose, in a field where every pitch sounds roughly the same. Everyone will show you a dashboard, everyone will…

Picture this: Your website is getting tons of traffic. The reports show people visiting, pages getting views, sessions ticking up. But the phone isn’t ringing any more than it used to, contact forms aren’t being submitted, and hardly anyone is requesting a quote. So where is everyone going? We’ve seen this pattern time and time…

If you’re a business owner who has poured money into Google Ads for a few months with almost nothing to show for it, you probably walked away convinced the whole thing was a scam. That skepticism is fair, and we’re not necessarily going to talk you out of it. So here’s the honest answer: Google…

If you run a local or regional B2B company (service provider, supplier, contractor, or anything in between), you’ve likely logged into Google, searched the term that should be bringing you work, and saw it: the same national brand sitting at the top of the page. This same story plays out again the next day, and…

The right landing page can be the difference between a paid ads budget that grows your business and one that quietly drains away. If you’re running paid ads, you’ve already done the hard part. You’ve targeted the right keywords, tightened your geo-targeting, and written copy sharp enough to earn clicks.  Once someone clicks, the place…

You’ve got a few thousand a month to spend, no marketing team, and leadership breathing down your neck to “just get leads already.” Do you throw it all on Google? Or play around with Meta boosted posts? Try to split it without really knowing what’s working? This is one of the biggest questions B2B companies…

Why You’re Losing Leads Without Even Knowing It B2B companies are often successful in driving traffic to their websites but, fail to turn that traffic into conversions. And it’s not for lack of interest. In fact, research shows that 96% of website visitors leave without completing a desired action such as filling out a form…