PPC
If you run a local or regional B2B company (service provider, supplier, contractor, or anything in between), you’ve likely logged into Google, searched the term that should be bringing you work, and saw it: the same national brand sitting at the top of the page. This same story plays out again the next day, and…
The right landing page can be the difference between a paid ads budget that grows your business and one that quietly drains away. If you’re running paid ads, you’ve already done the hard part. You’ve targeted the right keywords, tightened your geo-targeting, and written copy sharp enough to earn clicks. Once someone clicks, the place…
You’ve got a few thousand a month to spend, no marketing team, and leadership breathing down your neck to “just get leads already.” Do you throw it all on Google? Or play around with Meta boosted posts? Try to split it without really knowing what’s working? This is one of the biggest questions B2B companies…
Why You’re Losing Leads Without Even Knowing It B2B companies are often successful in driving traffic to their websites but, fail to turn that traffic into conversions. And it’s not for lack of interest. In fact, research shows that 96% of website visitors leave without completing a desired action such as filling out a form…
I started my career at RED66 Marketing as a marketing intern, eager to get hands-on experience and see what agency life was really like. I was in the middle of earning my marketing degree and knew I didn’t want to be limited to working on just one brand. I wanted to learn fast, take on…
Let’s face it-keeping up with marketing activities these days feels like a full-time job in itself. The moment you think you’ve nailed your strategy, a new algorithm update or social media feature pops up, leaving you scrambling to adjust. And if you’re busy running a business, who has time for that? That’s why outsourcing your…
The success of your advertising campaign often hinges on the effectiveness of your ad copy. Focusing on compelling and persuasive ad copywriting is an essential skill that can significantly impact your conversion rates. In this guide, we’ll dive into 5 proven strategies to help you create ads that convert, emphasizing the importance of word choice,…
Starting with PPC can be a great move for your small business, but it also requires careful preparation. This blog breaks down the key strategies and considerations for various advertising platforms, ensuring your investment translates into measurable success. Website Optimization: The Key to Long-Term Success A well-optimized website serves as the bedrock for any successful…
In today’s competitive job market, attracting and recruiting top talent is a challenge faced by many businesses. Traditional recruitment methods may not always yield the desired results, making it crucial for companies to explore new avenues to reach potential candidates-such as digital marketing recruitment. As a result, digital advertising has emerged as a powerful tool…
Are you wondering why you should advertise on social media for your business? In the digital age, social media has transformed the way we connect, share, and consume information. With billions of active users worldwide, social media platforms have become a goldmine for businesses to reach their target audience. In the almost 24 hours per…