Rebecca Dutcher
We were recently nominated for a Human Score award, recognizing the culture and leadership here at RED66 Marketing. As the Founder and CEO, it got me thinking and also got me a little emotional. People often ask how we’ve built the culture we have. I’ve been listening to Patrick Lencioni’s book The Three Signs of…
There’s no shortage of good marketing ideas. The challenge for many businesses is turning those ideas into consistent execution and measurable results. I’ve seen plenty of marketing strategies that look great on paper in the form of beautiful decks, ambitious goals, and clever messaging that can’t seem to get past the pages they’re written on.…
I started working with RED66 Marketing as client back in 2009. They nailed their goal which was to support sales efforts, sales team and lead marketing communications via website updates, optimization, social media content/engagement, and email marketing. From my perspective, the agency made marketing look effortless. Campaigns launched seamlessly, social media posts appeared on schedule,…
If you’re running a sales-driven B2B company, this scenario probably sounds familiar: Your sales team is closing deals, but your pipeline feels inconsistent. Leads come in sporadically, follow-up happens when someone remembers, and you’re not entirely sure which sales or marketing efforts actually result in closed sales. If that’s the case, we’re sorry, and we…
The season of gratitude is here, and while Giving Tuesday and Thanksgiving remind us to pause and reflect, we believe giving back is a year-round focus. We’re fortunate to work alongside clients and communities that inspire us daily. So, we wanted to share some of the causes closest to our hearts, and hopefully get you…
The chicken-or-egg debate between marketing and sales ends here. When you align both with actual numbers, magic happens. As a CEO or sales director, you’ve probably heard marketing teams talk about “brand awareness,” “engagement rates,” and “content calendars.” Heck, we talk about these too. While these activities matter, what really matters is whether marketing is…
The (marketing) landscape serving the uniform and linen rental industry just shifted, again. Here’s what smart business owners need to know-and do-about it. Another merger announcement. This time with competitors to become one entity and work to control all aspects from lead to cash, along with operations. You’ve seen it all before in this industry,…
Not long ago, buying something meant talking to a salesperson. Whether it was a car, a software platform, or new uniforms for a growing business, the process started with someone telling you what you needed to know. That’s not how it works anymore. Buyers today are more informed than ever. They research on their own,…
Let’s face it – the economic landscape in 2025 is rocky. Political drama, tariff threats, wild exchange rates, and supply chain nightmares have business leaders reaching for the panic button. And what’s the first budget on the chopping block? Marketing. But hang on a second. That knee-jerk reaction might be your biggest mistake. The 2025…
A year ago, I walked through the doors of RED66 Marketing as an eager intern, ready to absorb everything I could about digital marketing. Fresh out of an in-house marketing role at a local brewery and in the middle of earning my marketing degree, I knew I wanted to expand my experience beyond a single…