Rebecca Dutcher

the future of SEO with AI blog

The Evolution of SEO in Times of AI: How AI is Changing Marketing Agencies

By Rebecca Dutcher / January 27, 2025 / Comments Off on The Evolution of SEO in Times of AI: How AI is Changing Marketing Agencies

AI has allegedly leveled the playing field in content creation, and I mean all types of content. Like most, you’ve probably seen the impact on writing, images, videos, avatars and even some on UX design. Allegedly, but AI is not enough. While AI has made quality content generation more accessible to marketers, content creators, and…

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RED66 Blog Image - What You Should Know About Recent Google Algorithm Updates, google ai algorithm

What You Should Know About Recent Google Algorithm Updates

By Rebecca Dutcher / September 27, 2024 / Comments Off on What You Should Know About Recent Google Algorithm Updates

Earlier this year, Google had a big search update which impacted sites all over the world. Part of this update was tied to generative AI, in a way to combat content that is not helpful to the searcher. But also not tied to artificial intelligence (AI) content as a whole. Guess what-they just rolled out…

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Identifying & Marketing Your Real Differentiators - RED66 Marketing blog image

How Do You Answer What Makes Your Company Different?

By Rebecca Dutcher / July 25, 2024 / Comments Off on How Do You Answer What Makes Your Company Different?

Identifying and Marketing Your Company’s Real Differentiators This article was originally written and published for the CSCNetwork News printed publication. It’s been said that your (personal) brand is what people think of you when they hear your name. The same is true when potential customers hear or see anything related to your company’s brand. What…

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9 Actionable Tips to Maximize Your Social Media Presence

By Rebecca Dutcher / February 7, 2024 / Comments Off on 9 Actionable Tips to Maximize Your Social Media Presence

First published in CSCNetwork News Publication, 1st Quarter 2024 Social media has become a marketing channel that no business can afford to ignore or use the set-it-and-forget-it approach. With over 4 billion users across major platforms like Facebook, Instagram, Twitter, LinkedIn, and many others, social media offers every business the opportunity to reach, engage, and…

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how to get a job at a marketing agency

Mastering the Marketing Agency Job Hunt: 7 Proven Tips for Success

By Rebecca Dutcher / January 22, 2024 / Comments Off on Mastering the Marketing Agency Job Hunt: 7 Proven Tips for Success

“New Year, New Me!” Or for you, is it “New Year, New Job”? Throughout most of my career, I have been part of the hiring process at various types of businesses and organizations. In my role as the Operations Director at RED66, I feel that I’ve learned a lot about hiring the right people for…

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2024 marketing trends

To Our Clients: Here’s What We’re Bringing Into 2024 for YOU!

By Rebecca Dutcher / January 5, 2024 / Comments Off on To Our Clients: Here’s What We’re Bringing Into 2024 for YOU!

As we begin a new year, the team at RED66 Marketing wanted to provide an update on the investments we’ve made and the talent we’ve added in 2023. Our goal is always to continuously enhance our services and provide even more value to help you achieve your business objectives in 2024 and beyond. When I…

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white hat link building service

Unlocking the Power of Link Building: Strategies, Benefits, and Best Practices

By Rebecca Dutcher / October 17, 2023 / Comments Off on Unlocking the Power of Link Building: Strategies, Benefits, and Best Practices

Digital marketing is in constant change to adapt and improve with the variables around it. One concept has remained a key indicator for success – link building and specifically, white hat link building. In this blog, we’ll dive into the intricacies of link building, its significance, and why it’s integral to your digital marketing strategy.…

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website metrics that matter

More Than Traffic: The 6 Website Metrics That Matter The Most 

By Rebecca Dutcher / August 15, 2023 / Comments Off on More Than Traffic: The 6 Website Metrics That Matter The Most 

Understanding website performance is essential in today’s digital landscape, which is why website key performance indicators (KPIs) serve as the foundation of this understanding. However, not everyone is an expert when it comes to making sense of the vast amount of data out there. That’s why we’ll be breaking down the six website metrics that matter…

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Top 3 Questions to Ask During Your Marketing Meetings

By Rebecca Dutcher / May 17, 2023 / Comments Off on Top 3 Questions to Ask During Your Marketing Meetings

We’ve all had that thought before; “this meeting could have been an email.”  So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…

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why advertise on social media

5 Key Reasons to Consider Social Media Advertising

By Rebecca Dutcher / May 2, 2023 / Comments Off on 5 Key Reasons to Consider Social Media Advertising

Are you wondering why you should advertise on social media for your business? In the digital age, social media has transformed the way we connect, share, and consume information. With billions of active users worldwide, social media platforms have become a goldmine for businesses to reach their target audience.  In the almost 24 hours per…

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