Rebecca Dutcher
AI has allegedly leveled the playing field in content creation, and I mean all types of content. Like most, you’ve probably seen the impact on writing, images, videos, avatars and even some on UX design. Allegedly, but AI is not enough. While AI has made quality content generation more accessible to marketers, content creators, and…
Read MoreEarlier this year, Google had a big search update which impacted sites all over the world. Part of this update was tied to generative AI, in a way to combat content that is not helpful to the searcher. But also not tied to artificial intelligence (AI) content as a whole. Guess what-they just rolled out…
Read MoreIdentifying and Marketing Your Company’s Real Differentiators This article was originally written and published for the CSCNetwork News printed publication. It’s been said that your (personal) brand is what people think of you when they hear your name. The same is true when potential customers hear or see anything related to your company’s brand. What…
Read More“New Year, New Me!” Or for you, is it “New Year, New Job”? Throughout most of my career, I have been part of the hiring process at various types of businesses and organizations. In my role as the Operations Director at RED66, I feel that I’ve learned a lot about hiring the right people for…
Read MoreAs we begin a new year, the team at RED66 Marketing wanted to provide an update on the investments we’ve made and the talent we’ve added in 2023. Our goal is always to continuously enhance our services and provide even more value to help you achieve your business objectives in 2024 and beyond. When I…
Read MoreDigital marketing is in constant change to adapt and improve with the variables around it. One concept has remained a key indicator for success – link building and specifically, white hat link building. In this blog, we’ll dive into the intricacies of link building, its significance, and why it’s integral to your digital marketing strategy.…
Read MoreUnderstanding website performance is essential in today’s digital landscape, which is why website key performance indicators (KPIs) serve as the foundation of this understanding. However, not everyone is an expert when it comes to making sense of the vast amount of data out there. That’s why we’ll be breaking down the six website metrics that matter…
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