Organic SEO Services & Online Marketing for B2B Companies
Cut through the digital noise and show up in the right results
Getting Found by the
Right People at the Right Time
You already know it’s important to be found in an online search, but really it’s about the right people finding you at the right time. Your website? It’s the heart of your online marketing and, honestly, one of your best salespeople.
When businesses come to us about SEO or improving online visibility, the first thing we do is assess the current digital setup - what’s working, what’s not, and how we can tweak things to boost performance.
We also take a step back and think about search from both your perspective and the consumer's:
- Who are we trying to reach?
- How are they searching for what you do or offer?
- What’s the competition looking like in your space?
- What updates or changes are needed on your website to improve visibility?
- How do we keep the momentum going and optimize long-term?
- What other factors impact your position in search engines? (There’s probably more than you’d think!)
Increase Visibility
- SEO gets your brand in front of the right people, driving more organic traffic to your website
Boost Lead Generation
- With better search rankings, you’ll see more qualified leads coming in
- SEO leads have a 14.6% close rate, while outbound leads have a close rate of 1.7%
Improve User Experience
- SEO also means creating a site that’s easier to navigate, answers questions visitors may have, which keeps them on your site longer
SEO Isn't Dead.
It's Just Changing.
Search looks different than it did a few years ago, and if you've noticed it, you're not imagining things. AI Overviews now appear at the top of Google results. Buyers are using tools like ChatGPT and Perplexity to research options before they ever visit a website. The average search query has grown from 4 words to 23.
Here's what that actually means for your business: traffic patterns are shifting, but the fundamentals of good organic SEO still hold. AI tools pull from credible, well-structured sources. So if your content is clear, authoritative, and genuinely useful, you have a real shot at earning visibility there too, not just in traditional search results.
What we're seeing in practice:
- Organic traffic from informational searches is changing, but conversions from well-optimized content are holding strong
- AI tools cite content that's expert-driven and easy to follow. Vague or outdated pages don't make the cut
- Visibility now means more than page one. AI summaries, cited sources, LinkedIn, and YouTube all play a role for B2B buyers
We've been actively testing and adjusting how we approach organic SEO alongside AI search. That includes using SEMrush's AI Visibility Toolkit to understand where and how our clients are showing up in AI-driven results, not just traditional rankings.
AI and SEO: How RED66 Is Adapting to the New Search Landscape
Understanding and Navigating the Changing Landscape of Search and AI Overviews
The Ongoing SEO Journey
We’ll be your guide
SEO is never a one-and-done task. Google’s algorithm is always evolving and AI overviews continue to change the game, which means we need to keep adjusting our strategies to stay ahead. It’s an ongoing process, not a set-it-and-forget-it kind of thing.
It’s also important to remember that SEO doesn’t work overnight. Building the credibility needed to rank well can take weeks, months, or even longer. Patience is key, and consistent effort is essential to seeing long-term results.
And it’s not just about the keywords. It’s a comprehensive strategy that touches on everything from your website design and structure to your social media strategy, email marketing, and even brand awareness. All of these elements work together to improve your organic search rankings. The more aligned and consistent they are, the better your chances of boosting your position in the search results.
Step-by-Step Process
Step 1: Initial Call and Needs Assessment
We kick things off by understanding the scope of your project - whether it’s an audit, an SEO package, or ongoing retainer work. We’ll chat about the changes you need - small tweaks, a site refresh, or a full website redesign. We’ll also nail down your goals and expectations to make sure we’re on the same page.
Step 2: SEO Audit
We perform a full SEO audit using SEMRush’s site audit tool to identify any issues and all opportunities.
We’ll review each page for on-page SEO improvements (meta tags, headings, content quality, etc.). We look at any technical issues like schema, site load times, toxic back links and more. Next, we’ll check out your current focus keywords—are they working? If not, we’ll suggest new ones. We’ll also scope out your competitors to see what keywords they’re ranking for and help you target the ones you’re missing.
Once the audit’s done, we’ll schedule a follow-up meeting to walk you through the findings and action steps.
Step 3: Action Plan Based on Needs
Now that we’ve gathered everything, it’s time to decide what actions to take:
- Address technical SEO issues
- Implement on-page SEO improvements
- Adjust or expand keyword strategy
- Revamp or edit the website (based on whether it’s a refresh, small edit, or full redesign)
Step 4: Implementation and Ongoing Monitoring
We get to work on the tasks we discussed during the follow-up meeting (fixing technical issues, adjusting content, optimizing for new keywords). We also set up a system to monitor SEO and track what’s working and tweak things as needed.
Our SEO Toolkit
We don’t rely on guesswork when it comes to SEO - we use a solid toolkit
WordPress is our platform of choice because it’s SEO-friendly with clean code that makes it easier for search engine bots to crawl your site. We use leading SEO tools to optimize keywords, titles, metas, and slugs. With visual website builders , we can customize your site, while giving you the flexibility to make edits when needed.
SEMRush is our go-to for keyword research, competitor analysis, traffic tracking, and link-building opportunities. Their site audit tool helps us monitor your site’s health, flagging any technical issues. We run audits quarterly to keep things running smoothly. SEO is a continuous process, and SEMRush helps us stay on top of it.
For tracking performance, we rely on Google Analytics. It shows us where your traffic is coming from and how visitors interact with your site. If pages are underperforming, we can adjust accordingly.
Google Search Console gives us insights into your site’s performance on Google – from position tracking to click-through rates and the keywords driving traffic. By monitoring this data, we fine-tune your strategy for maximum results.
Data That
Drives Success
0%
Increase in sessions0%
Deeper user engagement0
Generated leadsWe believe your website should serve as your 24/7 salesperson. That means that as a business, your website should have the who, what, where, how, and why of your company laid out in a manner that converts qualified website visitors into leads.
Since implementing our website refresh and optimization strategy, Roscoe has seen remarkable growth in their digital presence. Comparing 2023-2024 to the previous period:
- Sessions increased by over 5,600%, jumping from 515 to 29,711 visits.
- This substantial increase in traffic was accompanied by deeper engagement, with users spending 43% more time on the site and viewing more than twice as many pages per session (3.30 vs 1.58).
- It's converting at a higher rate. In the 2023-2024 period, the site generated 258 form submissions, representing qualified leads for the sales team.
Marketing StrategyIf you fail to plan, you plan to fail. This is true in many aspects of our lives, but especially in your marketing communications. There is so much noise and tactical options. Your strategy should always come first.
Digital MarketingDigital marketing and media give businesses the power to reach audiences in more places faster and often for a lesser cost. The most important digital channels are the ones where you can connect with your audiences.
Social Media MarketingBy using the key factors in social media marketing, we'll identify your ideal prospects and what channels they use to find reliable information and align this with your business's offerings.
Email MarketingDo you want to have real, meaningful conversations with your audience? Email marketing is one of the best direct marketing channels to build trust, gain customer loyalty, and convert leads. We'll help generate value not only for you but also in your customer's inbox!
Online Marketing & Search Engine OptimizationYou know it's important to be found in an online search. And everyone you talk to has a different story or promise when it comes to SEO. Your website is the hub and needs a strong foundation, and that’s where we begin.
Web Design & DevelopmentYour website is a hub of information for your target audiences. Think about how your website can help you become more efficient in lead generation, sales, customer communication and so much more.
Want to Learn More?
The Evolution of SEO in Times of AI: How AI is Changing Marketing Agencies
Why WordPress is the Best Platform for Lead Generation, SEO, and More
What You Should Know About Recent Google Algorithm Updates
0%
Increase in sessions0%
Increase in impressions#1
Ranking for multiple product keywords
Check Out Our Work in Action
Air-Way Canada had hundreds of product pages and a strong reputation, but the website wasn't keeping up. We developed a phased SEO rollout across 31 priority product pages, improving structure, refining copy to match real search intent, and adding clear calls to action throughout.
The results? Sessions jumped 282% and impressions increased 1,070%. Updated product pages started earning top landing page status, with users spending up to 16 minutes on a single page. Air-Way Canada now holds #1 rankings for multiple specific product keywords, including in AI-powered search results.
FAQs About SEO
Brands We Work With
