Custom Web Design and Development

We start with a conversation - what do you like? What’s not working? Who are your competitors, and who are you trying to reach? We’ll dig into your company’s goals and the functionality you need, whether that’s eCommerce, video, blogs, or other interactive elements. If you already have a site, we’ll assess what’s working (and what’s not). We’ll also determine your hosting platform, whether you need to migrate an existing site or start fresh. Finally, we’ll outline a clear timeline so everything stays on track.

Next, we map out the site’s structure with a visual and SEO-focused sitemap. We identify keywords and areas for SEO improvement while drafting and meticulously proofing content to ensure clarity, accuracy, and engagement.

Our team follows your brand guidelines, using your existing assets or identifying what’s needed to improve your visuals. We create custom graphics, bring concepts to life, and present polished designs for feedback before moving forward.

Before making any changes, we create a development environment - this means edits happen behind the scenes, without affecting your live site. We also apply your brand’s fonts, colors, and styling upfront to keep everything consistent and make future updates seamless.

With the approved designs as our guide, we build out your site while making sure it’s a flawless experience on all devices - desktop, tablet, and mobile. We also use optimized .webp images wherever possible to keep load times fast.

Before you even see the site, we run some testing. We check for broken links, make sure SEO elements (titles, metas) are in place, verify privacy policy compliance, and review all site functionality, including forms. A third-party proofreader also checks for typos, grammar issues, and overall functionality to catch anything we might have missed.

Now it’s your turn! We upload the development site to a platform where you can easily mark edits directly on each page. Clients often tell us this step is super smooth and intuitive.

We address your feedback, then get everything ready for launch - mapping redirects from your old site, setting up Google Tag Manager (GTM), GA4, and Google Search Console (GSC), and double-checking domain and hosting details. Once everything is in place, we set a firm launch date.

On launch day, we update DNS records, monitor propagation, import redirects, and complete a final round of functionality checks. We also submit your new sitemap to Google and confirm that Analytics and GTM tracking are working properly.

We don’t just hand over your site and disappear. We train you on how to make updates, explain all the quirks and even provide saved templates and elements so you can easily add new sections. Plus, we record the training, so you’ll always have it on hand. We don’t consider a website complete until 30 days post-launch. This provides a warranty, meaning we’re available for edits, tweaks, and questions as you get comfortable with your new site.

Want a completely hands-off experience? We offer ongoing website maintenance (for an additional cost), including updates to plugins, WordPress themes, PHP versions, and anything else needed to keep your site secure and running smoothly.