Web Design & Development
Our Approach To WordPress Web Design & Development
Everyone knows a “guy” - or in this case a “girl” - who can help with a website design. These days that is a blessing and a curse. It creates lots of noise you have to wade through as you consider who would best help you with your website design and development project.
Our approach is to design a website that serves as a hub of information for your target audiences. We consider how the website will help you become more efficient in lead generation, sales, customer communication, support, and even back-office processes like bill payments, account information, and more.
We have experience with simple web development projects for lead-generating marketing websites on WordPress to fully customized web-based applications that integrate with ERP software systems, house sales information, customer dashboards, customer-specific portals, and more. The goal is to build a website that works for your business goals.
You Can Get a Website Anywhere
Many of the same thoughts, considerations, and details you put into adding a new piece of equipment or offering a new product line for your business should go into creating your new website.
Yes, it is that big of an investment and should last you several years, if not more, when planned, designed, and developed properly.
Why We Use WordPress
For nearly all of our clients, we use WordPress to help build and run their sites. WordPress is one of the most user-friendly website-building applications with seamless integrations and plugins, such as Beaver Builder and Elementor.
These applications provide simple website maintenance features and easy-to-edit and update pages.
WordPress offers a lot of great functionality out of the gate and options for customization to meet your website needs. We can work with other platforms, like SquareSpace and Wix, but WordPress is our jam.
What Are Key Website Development Factors to Consider?
- Cost
- Reliability - Where it’s hosted, ease of support
- Look & Feel -Design aspects, user experience, and design investments
- Features & Functionality - What does it need to do, what can it do to enhance user experience, and is it worth it for the ROI
- Performance Integrations
- Maintenance - Are you able to maintain and edit the site on your own, or do you need outside development help? (We create all of our client sites so that they can maintain the site on their own)
- Support - Who will support the website if/when you need it? Your hosting provider can play a role but know that WordPress and any WordPress plugins have regular updates that need to be managed for the integrity of your site.
Why Is Website Maintenance Important?
If you’ve ever developed a website, you know it takes time and effort - and focus away from your “real job.”
Websites are never done. So, it’s important to plan how your site will be kept fresh and updated for visitors. Accurate product and service information, contact info, inventory measures, and more keep your site current.
Does that sound like a lot to you? That’s okay; that’s where we come in. Whether you are looking to do minor updates to your existing website or a major website overhaul, then let’s have a conversation.
RED66 Marketing Website Portfolio.
Here’s a look at some of our website work. Imagine what we could do for you! Check out more of our portfolio work here.
Dinks & Dingers
Client since 2023.
Opened by Beer City Open pickleball tournament winner Andy Anderson, Dinks & Dingers is the premier spot for pickleball, wiffle ball, drinks & food with friends in Kentwood, MI; just outside of Grand Rapids. The club offers six indoor pickleball courts and four covered and heated outdoor courts, so pickleball fans can play outside all year long!
SERVICES
Web Design & Development
Online Marketing & SEO
Brand Development
Lemon Fresh Bins
Client since 2022.
Opened by entrepreneur Lee DeJonge in 2021, Lemon Fresh Bins is a garbage can cleaning service in the greater Austin, TX area. While not the only service of its kind in the area, their fun, brightly colored brand, use of lemon-scented eco-friendly odor neutralizer, and Lee's experience as a franchisee sets them apart. In fact, our founder and president knows Lee from his other business at Shine Window Cleaning—another one of our clients!
SERVICES
Web Design & Development
Online Marketing & SEO
C3 Wellness Spa
Client since 2022.
C3 Wellness Spa’s mission is to help clients achieve rejuvenation through massages, acupuncture, and holistic therapies—delivering complete, comprehensive care (the "three C's" C3 Wellness Spa is named for). Founder and CEO Crystal Bethea is a veteran, licensed massage therapist, and cosmetologist, who helps her community and many veterans with physical ailments, mental health, and promotes healthy lifestyles.
SERVICES
Web Design & Development
Client since 2022.
Shine’s vision is to create a brighter world through their residential and commercial window cleaning and lighting services. During the holidays, Shine provides all the design, installation, and storage for customers’ holiday wreaths, garland, decorations, lighting and more.
SERVICES
Web Design & Development
Online Marketing & SEO
Franchise Marketing
Social Media Marketing
Brand Development
Direct Marketing
Collateral
Curtis Fluids
Client since 2022.
Since the early 1960s, Curtis Fluids has offered high-quality, high-performance fluids for a range of applications among manufacturers of all kinds. They emphasize waste reduction by providing top-quality water-soluble and straight oil metalworking fluids that are engineered for high performance.
SERVICES
Web Design & Development
Stiletto Agency
Client since 2021.
Led by Keynote Speaker and Author Shelley Klingerman, Stiletto Agency emphasizes personal safety and empowerment to both businesses and individuals. Through training, coaching and consulting, Stiletto Agency’s wide range of services provide a holistic approach to personal and professional success.
SERVICES
Website Design & Development
Brand Development
Online Marketing & SEO
Collateral
Stanco
Client since 2022.
With houseware and burner bowl products made in the U.S. for over 50 years, woman-owned Stanco Metal Products, Inc. specializes in metal fabrication including assembly, welding, powder-coating, and engineering services. Their direct-to-consumer website gives users the ability to shop their products away from the big-box stores, and to directly support a West Michigan, fourth-generation business.
SERVICES
Web Design & Development
Paid Advertising
Impact Fluids
Client since 2022.
Impact Fluids is a merger of several fluid companies, such as Great Lakes Industrial Service (GLIS), Curtis Fluids (CF), and Advanced Metalworking Solutions (AMS). As the leading metalworking fluid and equipment distributor, Impact combines decades of experience to help their customers improve efficiency, reduce cost and minimize their carbon footprint.
SERVICES
Web Maintenance & SEO
Content Creation
Social Media
Email Marketing
Ad Management
Afghan American Development Group (AADG)
Client since 2023.
Composed of Americans and future Afghan Americans, AADG supports approximately 600 former Afghan Air Force (AAF) and Special Mission Wing (SMW) now living in the U.S. AADG responds to the needs of the allies in the twenty-year war on terror, through resettlement efforts, family reunification and education & training.
SERVICES
Website Design & Development
Sarnacki Law Firm
Client since 2024.
With 40 years of divorce & family law experience, Sarnacki Law Firm in Grand Rapids focuses on trust, integrity and honesty in every single one of their client/lawyer relationships. Founder David Sarnacki has represented clients in complex and high-stake cases, having been twice awarded “Lawyer of the Year” for divorce matters in Grand Rapids.
SERVICES
Website Design & Development
The DeVisser Group
Client since 2023.
Located in Holland, MI, the DeVisser Group has over a decade of experience in buying and selling homes and investment properties across West Michigan. Anchored by Five Star Real Estate Lakeshore, the DeVisser Group guides buyers through the entire real estate transaction, from pre-approval, to scheduling tours, to closing and beyond.
SERVICES
Website Design & Development
Anavon Technology Group
Client since 2024.
Started in 1999 as a telecommunications company, Anavon Technology Group expanded and diversified to become Northern Michigan’s single-source solution for business technology. Now, Anavon supports the technology needs of over 4,000 companies across a wide range of industries.
SERVICES
Web Maintenance & SEO
Content Creation
Social Media
Email Marketing
Ad Management
Keymark Construction
Client since 2022.
Family-owned and operated, Keymark Construction specializes in both Commercial and Residential services and has since 2011. Based in Terre Haute, IN (hey, we know that place!), Keymark was once a small one-room office. Now, the company employs 13 full-time people and gives back to Wabash Valley through local projects such as businesses, medical offices, custom homes, and more.
SERVICES
Website Design & Development
Client since 2017.
14 years ago, the first Greencastle Music Fest was held in the small community of Greencastle, IN. At the time, the festival was just a one-day event. Now, Greencastle Music Fest is now a two-day event drawing over 4,000+ visitors to the area. In fact, Greencastle Music Fest is an Indiana Tourism Award Winner—an award we’re proud to have even a small part of—thanks to founder Gail Smith’s trust in us.
SERVICES
Website Design & Development
Brand Development