Pay-Per-Click (PPC)
Advertising Services
You may call them
“Google Ads”
The perfect companion for your organic strategy
The digital world is noisy. According to Forbes, it's estimated that consumers see between 6,000 to 10,000 ads daily. To cut through this clutter, businesses need to consider a blend of organic and paid strategies.
Paid ads allow businesses to:
- Spotlight products and services: Stand out from competitors instantly.
- Reach a precise audience: Target based on demographics, interests, behaviors, and more.
- Achieve quick results: Get immediate website traffic, leads, and conversions.
You should know that organic and paid strategies aren't adversaries; they're allies. While organic SEO strategies help establish credibility, long-term brand loyalty, and nurture leads, paid advertising (PPC) offers immediate visibility, precise targeting, and quicker results.
They're two sides of the same marketing coin—both valuable in their unique ways.
Scalable Growth
- Custom strategies for long-term success
- Real-time performance tracking
- Data-driven optimizations
High-Quality Lead Generation
- Advanced targeting for better conversions
- A/B testing to improve results
- Smart bidding for cost efficiency
Conversion-Focused Ads
- Engaging copy and visuals
- Personalized audience experiences
- Strong calls to action
Retargeting & Audience Nurturing
- Bring back high-value visitors
- Keep leads engaged over time
- Automated follow-up sequences
Full-Funnel Strategies
- Awareness, consideration, and conversion campaigns
- Cross-platform ad execution
- Optimized ad spend allocation
Data-Driven Optimization
- Continuous testing and refining
- Clear, actionable insights
- Transparent reporting
The RED66 PPC Perspective
We offer PPC services designed to get your brand in front of people online.
With expertise across platforms like Google Ads, Facebook and their advertising networks , we create strategies to maximize ROI, so your ads reach the right audience and drive meaningful engagement by adhering to the following:
- Data-Driven Decisions: Our campaigns are backed by industry insights and data analytics, provided by platforms such as SEMRush and Google Analytics.
- Holistic Strategy: We don't look at paid advertising in isolation. It’s a part of your larger marketing efforts, which includes both short-term and long-term tactics for continued success.
- Consistent Monitoring & Tweaking: A campaign isn't "set and forget." We constantly optimize and maintain your paid advertising campaigns for the best ROI.
- Educate & Empower: You’ll always know what we're doing, why we're doing it, and the results your campaigns are achieving. Transparency is key, which is why we deliver specialized PPC reports each month to you with key insights and action items.
Step-by-Step Process
Meeting Call
We learn about your business, goals, and ad history.
Full Audit
We analyze historical data, KPIs, and provide a detailed account audit.
Recommendations
We outline strategic actions for growth and efficiency.
Implementation
We launch, optimize, and refine campaigns.
Reporting & Ongoing Maintenance
Regular reports and continuous campaign improvements.
Types of
Google Ads
Google Ads helps businesses get in front of the right people at the right time.
It’s a pay-per-click (PPC) platform, so you only pay when someone actually clicks - pretty sweet, right? Whether you want to show up in search results, get noticed on YouTube, or stay on your audience’s radar (without being too pushy), Google Ads has plenty of options to fit your goals.
Local Service Ads (LSAs)
For businesses that rely heavily on local clientele, LSAs place your services right at the top of Google's search results. Ideal for local service providers, such as plumbers, electricians, and lawyers, this visibility helps make sure that local customers see you first!
Search Ads (Text)
For this type of Google ad, you bid on specific keywords to have their ads appear at the top of Google's search results. Triggered by user searches, these ads provide businesses with a targeted way to reach potential customers actively seeking products or services related to their offerings.
Display Ads
Display ads are graphical advertisements shown on a vast network of websites, YouTube videos, and apps that are part of Google's Display Network. These ads use images, animations, and text to capture users' attention and can be finely targeted based on factors like demographics, interests, and browsing behavior, making them effective for building brand awareness and reaching a broader audience.
Video Ads
Google Video Ads are a type of online advertising format that appears on YouTube and across Google's Display Network. These ads allow businesses to engage their audience with video content, delivering messages, showcasing products, or telling stories in a visually compelling way to capture viewers' attention and convey their brand's story effectively.
Impactful PPC Results
Meta Ads Performance (Micro Kickboard Project):
We took over Meta ads management in August 2024. Since then, the performance has skyrocketed. Micro Kickboard saw a 4x revenue increase during the 2024 Christmas season, without a significant increase in their budget, due to a clear ad strategy and timely adjustments throughout the season.
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Christmas Season ROAS(Return on ad spend)
- 2023: 3.80
- 2024: 11.03 (Nearly 3X YoY growth!)
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Sales- December 2023: 220 purchases
- December 2024: 895 purchases
Marketing StrategyIf you fail to plan, you plan to fail. This is true in many aspects of our lives, but especially in your marketing communications. There is so much noise and tactical options. Your strategy should always come first.
Digital MarketingDigital marketing and media give businesses the power to reach audiences in more places faster and often for a lesser cost. The most important digital channels are the ones where you can connect with your audiences.
Social Media MarketingBy using the key factors in social media marketing, we'll identify your ideal prospects and what channels they use to find reliable information and align this with your business's offerings.
Email MarketingDo you want to have real, meaningful conversations with your audience? Email marketing is one of the best direct marketing channels to build trust, gain customer loyalty, and convert leads. We'll help generate value not only for you but also in your customer's inbox!
Online Marketing & Search Engine OptimizationYou know it's important to be found in an online search. And everyone you talk to has a different story or promise when it comes to SEO. Your website is the hub and needs a strong foundation, and that’s where we begin.
Web Design & DevelopmentYour website is a hub of information for your target audiences. Think about how your website can help you become more efficient in lead generation, sales, customer communication and so much more.
Want to Learn More?
How to Outshine Local Competitors with a Strategic Online Presence
What to Consider Before Diving Into Paid Advertising
Is Print Advertising Still Worth My Time?
Return on Investment (ROI)
Average Close Rate
Check Out Our Paid Advertising Work in Action
RED66 Team Awarded 2023 PRoof Award for Helping Client Achieve Over $1 Million in Sales Attributed to PPC, With an ROI of 653%
- With a paid advertising spend of $149,115, the ROI was enormous for Shine—with over $1 million generated in sales just from online advertising in less than a year.
- This was the highest ROI they’ve ever experienced with online advertising, and also experienced a company-high of 2,496 total PPC leads generated.
- Across the franchise network, the average close rate was 75%, or 1,872 sales from PPC leads generated. While the average sale varies based on service, we used a $600 average based on service costs.
FAQs About PPC
Each advertising type serves a unique purpose:
Pay Per Click (PPC): PPC ads, like those on Google, show up in search results based on keywords. You pay each time someone clicks on your ad, making it a strong option for capturing immediate traffic based on user intent.
Local Service Ads (LSAs): LSAs focus on local visibility and operate on a pay-per-lead model, ideal for service-based businesses. These ads appear at the top of search results and feature “Google Guaranteed” badges, which help build trust.
Meta Advertising: This refers to ads on social platforms like Facebook and Instagram, targeting users based on demographics, interests, and behaviors. Meta ads are excellent for building brand awareness and engaging specific audience segments.
Ideal for both B2C and B2B markets, Facebook Ads enable businesses to create and display targeted advertisements to a specific audience on the Facebook and Instagram platforms.
These ads can be tailored based on demographics, interests, and user behavior, offering a powerful tool for businesses to reach potential customers and engage with them directly. Whether you want to reach middle managers in Chicago or homeowners in your local area, Facebook’s intricate targeting makes it possible.
Plus, with visual stories, carousel ads, and interactive content, you can engage audiences in creative ways.
LinkedIn ads are perfect for B2B audiences. They help brands directly reach professionals based on their job titles, industries, or company sizes. With LinkedIn Ads, you can show your ads to exactly the right people, whether it's those looking for new software, or folks interested in a workshop.
If you want to talk to professionals, LinkedIn Ads should be on your radar. Ready to explore? Let RED66 help you get started!
Regularly review and adjust keyword bids, A/B test ad copy and landing pages, use negative keywords to filter out irrelevant traffic, and monitor conversion tracking and ROI.
Brands We Work With
