10 LinkedIn Profile Tips for Sales That Actually Work
LinkedIn isn’t just a place to connect with old coworkers or stalk your competition (hey it’s fine we’ve all done it). Today, it’s one of the most powerful tools in your B2B sales toolbox. It’s where relationships begin, credibility is built, and, if you play your cards right, deals get closed.
4 out of 5 LinkedIn members drive business results, that means your profile isn’t just being viewed by passive scrollers, it’s being seen by decision-makers. With 82% of B2B markets reporting their greatest success on LinkedIn compared to other social channels, it’s clear: this is the place you want to show up!
So, how do you turn your LinkedIn profile into a lead-generating machine that works for you? It’s about optimization, storytelling, and strategy.
1. Start With a Strong Headline (and no, “Sales Executive” isn’t enough)
Your headline follows you everywhere on LinkedIn - in search results, comments, and connection requests. So instead of just listing your job title saying “Sales Rep”, use this space to show your value.
Such as: “Making uniform rentals stress-free for busy teams | Sales Representative | Service-First Approach
Pro Tip: Include searchable keywords your ideal client might be using…without sounding robotic.
2. Use a Professional (but approachable) Profile Photo
People connect with people. A clear, friendly, professional photo builds trust right away. Ditch the cropped group photo or car selfies, this is your first impression!
Fun fact: LinkedIn members with a profile photo get 21x more profile views and 9x more connection requests.
3. Don’t Ignore Your Banner Image
Your banner is free real estate. Use it to highlight your brand, services, or value prop. Whether it’s a branded graphic, your company’s slogan, or a visual that reinforces what you do, it’s an easy way to stand out at the top.
4. Nail the “About” Section With a Story, Not a Bio
Your About section isn’t your résumé. It’s your chance to tell a compelling story about who you help, how you help them, and what makes you different
- Talk directly to your ideal client.
- Focus on their pain points and how you solve them.
- Keep it conversational, not too corporate.
5. Feature What You Want to Be Known For
Use the Featured section to highlight case studies, testimonials, thought leadership content, or product demos. Don’t make people guess what you do or how you can help—they should be able to see it at a glance.
6. Optimize Your Experience Section for Impact
Don’t just list job titles. For each role, explain what results you achieved, who you served, and how you added value. Focus on metrics, stories, and wins—not generic job descriptions.
7. Use Keywords
LinkedIn is a search engine. Including keywords your prospects might use helps you get found. But stuffing your profile with as many keywords as possible? Pass.
8. Get Social Proof With Recommendations
Social proof is everything. A few well-written recommendations from clients or colleagues can do more for your credibility than any pitch deck ever could.
- Ask for specific, story-based feedback that speaks to your results.
- Return the favor and write one in return (it’s good karma).
9. Share Value-Driven Content Consistently
You don’t need to post every day, but showing up with helpful insights, industry takes, or client success stories is helpful in staying top of mind. When your audience sees you as a trusted expert, reaching out feels like the natural next step.
10. Include a Clear Call to Action (CTA)
What should someone do after checking out your profile? Book a call? Download a resource? Follow your content?
Add a CTA in your About section, Featured section, and even your banner. Make it easy for people to take that next step.
Let LinkedIn Work For You
When done right, your LinkedIn profile becomes more than just a digital business card, it becomes a sales tool. It helps you build trust, show off your expertise, and start better conversations with the right people.
Need help turning those clicks into clients? We help build strategies that connect, convert, and actually make a difference. Let’s chat about how your LinkedIn profile and socials can be part of a smarter sales strategy.
Meet The Author
Claire Smith, Account Coordinator
Claire is a graduate from Grand Valley State University with a Bachelor of Arts in Advertising and Public Relations with a minor in Digital Studies. Prior to joining the team at RED66, Claire worked at REI and completed internships with Pure Michigan and AgHelp. She is passionate about creating meaningful client relationships through digital marketing.
In her free time, Claire can be found outdoors either camping, backpacking, hiking, birding, mountain biking, rollerblading or reading a book. Additionally, she enjoys trying out new crafts such as learning how to crochet and creating terrariums. She is also a proud cat mom to her two rescues Bowie and Poppy.
