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What I Learned In My Internship That I Didn’t Learn in School
As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…
What Does it Take to Have a Successful Website?
Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…
Don’t Leave Your Marketing to Luck
Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…
Why You Should Prioritize Evergreen Content
In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…
Google My Business: A Breakdown
If you’re thinking about anything related to search engines, odds are you’re thinking about Google. But the engine is much more than it used to be, and it continues to grow and evolve with the times. Google My Business makes our lives that much easier when it comes to searching for nearby businesses. The benefits…
7 of the Best Digital Tools We Use & Love
In the digital marketing world, utilizing any and all tools to make our jobs easier and improve the impact for clients is part of our every day routine. RED66 has tried many tools over the last 5 years, so we thought why not share these solutions with you, instead of keeping them all to ourselves.…
Celebrating Causes We Love on #GivingTuesday
This Giving Tuesday, our team wanted to take a moment to share some of the organizations and nonprofits that are near and dear to our hearts. While a couple are clients, many are those who have touched our own lives or that of our families. It’s no secret that 2020 was extremely disruptive for nonprofits…
Your Website Is Your Hub
A good online presence supports awareness and lead generation for your business and if you’re not online yet, you definitely should be. At a minimum, having a professional looking website that is easy to navigate is a must. It should also have content that speaks to your visitors and represents your company to prospects, customers,…
