Blog
Articles & Resources
Why WordPress Is This Agency’s Web Development Platform of Choice
You may be wondering, “why should I use WordPress for my website?” But first, it’s important to realize that no two websites are the same. From design to domain and everything in between, websites are unique digital and visual representations of an organization, its values, products, and services. For each unique company, there is an…
4 Ways to Build a Resilient, Recession-Proof Business
It’s never been a better time to recession-proof your business. As 2022 comes to an end, I think of all the uncertainty we all felt this past year (or two). We’ve experienced an ongoing global pandemic, which led to dramatic changes on how we conduct our daily lives. This doesn’t even include the economic fluctuations,…
When the Going Gets Tough, Where Should You Focus Your Marketing Efforts?
Should we brace for marketing during a recession? Bloomberg Economics says there’s close to a three-in-four recession probability by 2024. Economists at Deutsche Bank AG, one of the first major banks to forecast a recession, now expect one to begin in mid-2023; Wells Fargo & Co. predicts the same. Nomura Holdings Inc. expects one even…
Mentor Moments from The Girl Scouts Leadership Conference
Rebecca Dutcher, our president and founder, recently had the opportunity to be a mentor at the Inaugural 2022 Girl Scouts Leadership Conference put on by the Girl Scouts of Michigan Shore to Shore (GMISTS). Here’s a recap of her experience, in her own words. It was an honor to be asked to participate and share…
Importance of Community Relations for Small Businesses
What is community relations? In the last decade, businesses have become increasingly concerned with social responsibility. Social responsibility is when individuals and companies act in the best interests of their community, environment, and society as a whole. A large part of social responsibility that is often overlooked is community relations- which may just be the…