About
RED66 Marketing
What’s in a Name.
The name RED66 Marketing came from the strong color red and our founder Rebecca Dutcher’s fiery red hair. We could have gone with ginger, but it isn’t the same. 66 comes from her first jersey number when, at 8 years old, she was the only girl in her pee-wee football league. Yep, breaking the barriers at a young age.
We’re passionate about great marketing and taking action to move your message and your business forward. We might push you to be a little uncomfortable, challenge you, and try new things, and you’ll find that is where the most learning, progress (and profit), can be made.
The RED66 Advantage
Welcome to RED66 Marketing, where we're all about simplifying your marketing experience.
Streamlined CommunicationSay goodbye to the hassle of juggling multiple points of contact. With us, you'll have a dedicated, single point of contact backed by a team of marketing experts. From engaging written content to eye-catching graphic design, from ads and SEO to billboards and truck wraps, we've got you covered. We handle everything, so you can focus on the rest of your business.
Stronger RelationshipsAt RED66, we value our clients like no other. We're committed to building strong and lasting relationships. That's why we promise not to work with any direct competitor within your service area. You can trust us to deliver exceptional results on time and done right. We believe in having fun along the way and supporting you in any way we can.
Straightforward Digital MarketingWe understand that digital marketing can sometimes feel intangible. That's why we make it our mission to educate you on what we do and why we do it - ensuring that you're fully informed and confident in every step we take. Our commitment to transparency is reflected in our detailed monthly reports, where we provide clear insights into the work we've done and the progress we've made.
A Little RED66
History
Rebecca, our Founder and CEO, worked for agencies for 15 years. She observed the good, the bad, the ugly AND the opportunities to improve. While she founded RED66 Marketing out of a co-working space in Terre Haute, Indiana, we’ve moved to our own office space and are based in Grand Rapids, Michigan. We have team members located all over the country including Colorado, Indiana, Chicago, both sides of Michigan and beyond to wherever in the world Justin is on his nomad travels. We have fun stories of relocation(s), networking, and home.
Luckily, we can work from anywhere at any time. We embrace remote work and serve clients across every U.S. time zone.
Our Vision:
Build Authentic Relationships for Life
We aim to build authentic relationships with our clients, team members, and community for life.
How do we do it? Our communication, our strategies, and how we deliver and report on our work are how we create clients for life. We help our clients solve problems and build their businesses through online marketing.
And at RED66, you’re never locked into a contract. If you’re unsatisfied with our services, you can cancel your agreement with us at any time with 30 days notice. If it’s a fixed price project, we can cancel and then bill only for work done to that point, and no further billing will take place.
Our Values.
If you're laser-focused on sales but lack the in-house marketing resources to supercharge your growth, we've got your back.
We work with business owners, marketing managers, sales management, and business development professionals across the United States who firmly believe in the power of value-driven marketing. To serve them well, it takes a commitment to understanding their position, educating them on why we do what we do, and of course, following through.
Our mission is simple: we're here to help you grow. By partnering with us, you'll gain a competitive edge and see your business thrive.
Our five core values reflect this:
Relational.We build supportive relationships with our team, partners and clients. We take care of each other, help whenever needed, teach, and share resources with the team (and our clients).
Passionate.We are passionate about our marketing craft and driven to grow ourselves professionally, as well as our company, our team and our clients. We are competitive and want to see everyone win. You’ll also see us use the term Marketing Nerds proudly!
Persistent.While we talk about being pleasantly persistent with clients (sometimes half of our job is following up on things), we have the tenacity to do the hard stuff, are resourceful in figuring things out, persevere to overcome challenges, don’t quit, and always get things done.
How We
Operate
RED66 has run on the Entrepreneurial Operating System (EOS) since 2020, which we call the "secret sauce" for our success. By running on EOS for four years, we grew 150%.
We've evolved to System & Soul, working with an incredible coach to take us even further from Rocks to Objectives + Key Results (OKRs).
With both systems, we have defined processes, clarified roles on our accountability chart, and determined who is the right fit for the job. By identifying key responsibilities and expertise for each seat, our employees have found their tools for success and, in turn, more successful work with clients.