Webinar Synopsis

Not sure how to fully measure ROI or hold marketing accountable for leads?

Marketing is many things, from social media and email marketing to websites and SEO. Many companies have struggled to prove marketing’s impact in dollars, to communicate its value clearly, and to secure the budget it deserves.

In this webinar, attendees learned how to keep marketing and sales teams accountable for lead generation and revenue.

Sales had said marketing’s leads weren’t qualified. Leadership wanted leads and ROI yesterday. And marketers were juggling sales calls and prospecting, trying to hit revenue targets and sales goals.

The problem? Leadership, Sales, and Marketing were working from different playbooks.

During this session, we showed how to connect the dots using data already available, to calculate the dollar value of leads and demonstrate how marketing drives measurable revenue. Attendees walked away with a simple framework, a free tool, and the confidence to communicate marketing’s impact in a way that captures attention from both sales and leadership.

Key Takeaways Covered in this Video

• Calculated the dollar value of every lead generated (and learned how to use that number to prove marketing’s real impact)

• Bridged the gap between marketing and sales using data that builds trust, alignment, and accountability

• Connected marketing spend to revenue growth and spoke the language that everyone on the team understands

• Moved beyond vanity metrics to focus on the numbers that drive business decisions

Missed the live session? You can still access the recording and the Marketing Math Calculator to follow along at your own pace.

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