Elizabeth Carter
In your digital marketing toolbox, email remains one of the most valuable types of content you can create. While social media platforms come and go and algorithm changes can disrupt your entire strategy overnight, email marketing continues to deliver consistent results with an impressive ROI of $36 for every $1 spent. But beyond the impressive…
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Let’s be honest-reading and analyzing marketing metrics can feel overwhelming. With so many numbers to watch, how do you know which ones actually matter for your business? Here’s the thing: We’re not just tracking metrics to fill spreadsheets. Marketing isn’t just about executing strategies-it’s about understanding what’s working and what’s not. Without tracking key performance…
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Last year, I attended an event where several of our clients were in attendance. After seeing a before and after of his website rebuild during a presentation, a client came up to us and told us he didn’t realize how much better the site looked until it was presented to him side-by-side. When you’re busy…
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At RED66, one of the things we all have in common is the fact that we’re all marketing nerds. Digital marketing can be a tricky thing to comprehend, which is why we love to dive into data and see how much work we actually do-what’s successful, what isn’t, and what to do next. Not only…
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Knowing how to build a company culture remotely is tough. It’s been more than two years since that fateful day in March where the United States and the rest of the world shut down due to COVID-19. Since then, the way our world runs has changed drastically, especially when it comes to remote work. By…
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