Hope Whitford
There’s no shortage of good marketing ideas. The challenge for many businesses is turning those ideas into consistent execution and measurable results. I’ve seen plenty of marketing strategies that look great on paper in the form of beautiful decks, ambitious goals, and clever messaging that can’t seem to get past the pages they’re written on.…
I started working with RED66 Marketing as client back in 2009. They nailed their goal which was to support sales efforts, sales team and lead marketing communications via website updates, optimization, social media content/engagement, and email marketing. From my perspective, the agency made marketing look effortless. Campaigns launched seamlessly, social media posts appeared on schedule,…
If you’re running a sales-driven B2B company, this scenario probably sounds familiar: Your sales team is closing deals, but your pipeline feels inconsistent. Leads come in sporadically, follow-up happens when someone remembers, and you’re not entirely sure which sales or marketing efforts actually result in closed sales. If that’s the case, we’re sorry, and we…
The season of gratitude is here, and while Giving Tuesday and Thanksgiving remind us to pause and reflect, we believe giving back is a year-round focus. We’re fortunate to work alongside clients and communities that inspire us daily. So, we wanted to share some of the causes closest to our hearts, and hopefully get you…
Not long ago, buying something meant talking to a salesperson. Whether it was a car, a software platform, or new uniforms for a growing business, the process started with someone telling you what you needed to know. That’s not how it works anymore. Buyers today are more informed than ever. They research on their own,…
A year ago, I walked through the doors of RED66 Marketing as an eager intern, ready to absorb everything I could about digital marketing. Fresh out of an in-house marketing role at a local brewery and in the middle of earning my marketing degree, I knew I wanted to expand my experience beyond a single…
Let’s face it-keeping up with marketing activities these days feels like a full-time job in itself. The moment you think you’ve nailed your strategy, a new algorithm update or social media feature pops up, leaving you scrambling to adjust. And if you’re busy running a business, who has time for that? That’s why outsourcing your…
In today’s competitive marketplace, businesses must remain bold to stand out from their local competitors. Whether you run a family-owned restaurant, a boutique, or a law firm, your online presence can be the deciding factor in attracting and retaining customers. But how do you outshine your local competitors? The answer lies in a strategic, “local-first”…