Justin Dykstra

digital marketing customer journey

Mapping Your Customer’s Journey: The Secret to Better Experiences and Bigger Returns

By Justin Dykstra / November 15, 2024 / Comments Off on Mapping Your Customer’s Journey: The Secret to Better Experiences and Bigger Returns

Mapping the customer journey isn’t about creating yet another marketing document-it’s about truly understanding what your customers experience, what their pain points are, their wants and their needs, and actually implementing touchpoints that “solve” those items. Imagine you’re a customer checking out a new brand. You want fast answers, a smooth experience, and ideally, a…

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ppc for small business

What to Consider Before Diving Into Paid Advertising

By Justin Dykstra / December 21, 2023 / Comments Off on What to Consider Before Diving Into Paid Advertising

Starting with PPC can be a great move for your small business, but it also requires careful preparation.  This blog breaks down the key strategies and considerations for various advertising platforms, ensuring your investment translates into measurable success. Website Optimization: The Key to Long-Term Success A well-optimized website serves as the bedrock for any successful…

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digital marketing recruitment

Enhancing Your Recruitment Efforts: How Digital Advertising Can Help You Find the Right Candidates

By Justin Dykstra / June 23, 2023 / Comments Off on Enhancing Your Recruitment Efforts: How Digital Advertising Can Help You Find the Right Candidates

In today’s competitive job market, attracting and recruiting top talent is a challenge faced by many businesses. Traditional recruitment methods may not always yield the desired results, making it crucial for companies to explore new avenues to reach potential candidates-such as digital marketing recruitment. As a result, digital advertising has emerged as a powerful tool…

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