Justin Dykstra
You’ve got a few thousand a month to spend, no marketing team, and leadership breathing down your neck to “just get leads already.” Do you throw it all on Google? Or play around with Meta boosted posts? Try to split it without really knowing what’s working? This is one of the biggest questions B2B companies…
I started my career at RED66 Marketing as a marketing intern, eager to get hands-on experience and see what agency life was really like. I was in the middle of earning my marketing degree and knew I didn’t want to be limited to working on just one brand. I wanted to learn fast, take on…
Mapping the customer journey isn’t about creating yet another marketing document-it’s about truly understanding what your customers experience, what their pain points are, their wants and their needs, and actually implementing touchpoints that “solve” those items. Imagine you’re a customer checking out a new brand. You want fast answers, a smooth experience, and ideally, a…
Starting with PPC can be a great move for your small business, but it also requires careful preparation. This blog breaks down the key strategies and considerations for various advertising platforms, ensuring your investment translates into measurable success. Website Optimization: The Key to Long-Term Success A well-optimized website serves as the bedrock for any successful…
In today’s competitive job market, attracting and recruiting top talent is a challenge faced by many businesses. Traditional recruitment methods may not always yield the desired results, making it crucial for companies to explore new avenues to reach potential candidates-such as digital marketing recruitment. As a result, digital advertising has emerged as a powerful tool…