Rebecca Dutcher
Takeaways from the Detroit Digital Summit 2022 on how creative marketing can increase your sales. Mobile devices have increased the noise around us to a level unmatched in our history. All of this noise and distraction can make it difficult to be creative and expand on new ideas. Jenny Haggard, Spotify’s Lead in Creative Strategy…
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It’s never been a better time to recession-proof your business. As 2022 comes to an end, I think of all the uncertainty we all felt this past year (or two). We’ve experienced an ongoing global pandemic, which led to dramatic changes on how we conduct our daily lives. This doesn’t even include the economic fluctuations,…
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Rebecca Dutcher, our president and founder, recently had the opportunity to be a mentor at the Inaugural 2022 Girl Scouts Leadership Conference put on by the Girl Scouts of Michigan Shore to Shore (GMISTS). Here’s a recap of her experience, in her own words. It was an honor to be asked to participate and share…
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What is community relations? In the last decade, businesses have become increasingly concerned with social responsibility. Social responsibility is when individuals and companies act in the best interests of their community, environment, and society as a whole. A large part of social responsibility that is often overlooked is community relations- which may just be the…
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Whether you’re selling a product, a service, or yourself, thinking like a customer is the key to making long-lasting connections. When was the last time you enjoyed hearing someone spout off all of the things that make them amazing without any concern for the people around them- never? Empathy is crucial to building genuine connections.…
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After a little over 5 and a half months of soaking in knowledge at RED66 Marketing, my marketing internship has come to a close. Throughout the way, I’ve learned more than I thought I would and have expanded my skill-set farther than any collegiate class I’d taken thus far. Here’s my take the lessons I’ve…
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Why join a chamber of commerce? You’ve probably heard of your local chamber or chamber-sponsored events and thought, “is becoming a chamber member really worth it?” Or maybe, “I don’t have time to become a member… I’m busy enough already!” However, joining your local chamber (or several!) can be very beneficial for your business. In…
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Why is confidence important in the workplace? Let’s be honest; at one time or another, we haven’t been too confident (or kind!) to ourselves, especially in the workplace. Self-confidence is a muscle that we often and easily forget to exercise and strengthen; however, we can tell pretty fast when it’s weak or non-existent. Here are…
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Is SEO worth it for a small business? Well, let’s answer that. It should go without saying that search engine marketing trends changed dramatically during the pandemic. For one, search traffic exploded across the internet. SEMRush combed through the data to understand the latest search trends and discover where web traffic is heading in the…
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Want to learn how to write a job description? Crafting an engaging, compelling job description is essential in drawing in the most qualified candidates for your open position. With more than 40% of jobs posted online, your job descriptions need to be consistent while also standing out from the rest. So, what should an engaging,…
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