B2B Email Marketing Services
That Connect, Convert, and Retain
Real, meaningful conversations with your audience
What is B2B
Email Marketing?
Think of email marketing as the bridge between you and everyone you need to talk to - your prospects, customers, and anyone else you need to easily get in touch with. Email marketing covers everything from nurturing prospects through the sales funnel to sending out monthly newsletters that help keep your brand front and center. It's about staying top of mind, and trust us, with over 4 billion daily email users, it's one channel you can't afford to skip.
It’s one of the best ways to stay connected. You can't just focus on chasing after new customers and forget about the loyal ones. Email lets you stay in touch with current customers - whether you're sharing industry insights, offering special deals, or simply reminding them you're always there when they need you. A single email can go a long way in building real connections.
Generate and Convert Leads
- Start real, personalized conversations that build trust and drive action
Connect with EXACTLY
Who You Need to- Segmented lists = targeted, relevant messages for who needs to hear it
Be a Leader in Your Industry
- Share valuable insights, thought leadership and updates with prospects & customers
The Importance of
Email Marketing
Successful email marketing isn’t just about hitting “send” and hoping for the best. Email Blasts is a phrase that breaks our marketing hearts. Proper email marketing is delivering the right content, at the right time, with the right touch. We get it, and there’s no one-size-fits-all approach here.
Our process is about being creative and strategic. We take time to understand you and your customers, make sure we build the right pieces of the puzzle to create long-lasting connections.
We work with all the best platforms out there, including MailChimp, Constant Contact, HubSpot, Klaviyo, and more. You’re in good hands.
Step-by-Step Process
Strategy Development
We'll dive into your goals to define your email marketing strategy and how it fits into your bigger picture.
List Segmentation
Targeted, relevant communication done right.
Copywriting
We’ll write emails that speak your brand’s language and get results.
Graphics
The visuals that make your emails pop - because no one likes a boring email.
Automation
We’ll help you streamline your campaigns so you can send the right message at the right moment.
- The more you automate email marketing when a prospect is added or updated in your CRM, the more support your sale team has in nurturing those leads and closing them faster
A/B Testing
Testing is key to figuring out what works best for your audiences.
Analytics & Reporting
We track performance to see what’s working, what’s not, and how to keep improving.
Drive Conversations
with Email Marketing
Open, click, convert!
According to Hubspot’s statistics, you can expect to see $36 for every $1 spent on email marketing! If you ask us, that's a pretty impressive ROI. Especially since email marketing covers a wide range of goals. Some of the most common campaign goals are:
- Build brand awareness
- Increase website traffic
- Nurture leads
- Customer retention
Whatever your goals, we’re here to help you make it happen. And when you work with us, you’re never locked into a contract. You can cancel at any time with 30 days’ notice. No hard feelings.
Marketing StrategyIf you fail to plan, you plan to fail. This is true in many aspects of our lives, but especially in your marketing communications. There is so much noise and tactical options. Your strategy should always come first.
Digital MarketingDigital marketing and media give businesses the power to reach audiences in more places faster and often for a lesser cost. The most important digital channels are the ones where you can connect with your audiences.
Social Media MarketingBy using the key factors in social media marketing, we'll identify your ideal prospects and what channels they use to find reliable information and align this with your business's offerings.
Email MarketingDo you want to have real, meaningful conversations with your audience? Email marketing is one of the best direct marketing channels to build trust, gain customer loyalty, and convert leads. We'll help generate value not only for you but also in your customer's inbox!
Online Marketing & Search Engine OptimizationYou know it's important to be found in an online search. And everyone you talk to has a different story or promise when it comes to SEO. Your website is the hub and needs a strong foundation, and that’s where we begin.
Web Design & DevelopmentYour website is a hub of information for your target audiences. Think about how your website can help you become more efficient in lead generation, sales, customer communication and so much more.
Want to Learn More?
From Inbox to Interaction: Elevating Your Email Open Rates
Is Email Marketing Worth It? How Email Marketing Can Generate ROI For Your Business
How to Nurture Relationships Through Email Marketing
FAQs About
Email Marketing
Keep an eye on things like open rates, click-through rates (CTR), conversions, and unsubscribes. These metrics will give you a good idea of how your emails are performing and if they’re getting your audience to take the action you want.
Yes! Personalization can significantly improve engagement. You can use your subscribers' names, segment your list based on their behavior or preferences, and send them content that really speaks to what they care about. It helps boost engagement and makes your emails feel more tailored to them.
It really depends on your business and your audience, but the key is balance, be consistent without overwhelming anyone. Some businesses go for monthly newsletters, while others may send emails once a week or whenever there’s something important to share. Just make sure it’s something your audience will look forward to!
Start by crafting subject lines that grab attention. Time matters too, so figure out when your audience is most likely to check their inbox. Don’t forget about mobile - make sure your emails look great on all devices. Also, A/B testing is super helpful to see what works and what doesn’t.
Email automation uses pre-set workflows triggered by specific actions, like a customer subscribing, making a purchase, or abandoning a cart.
Here’s how it works:
- Set Triggers: Define actions that will trigger an automated email (e.g., subscribing, purchasing, or cart abandonment).
- Create Workflows: Design email sequences to be sent when the trigger happens. For example, a welcome email after a subscription or a reminder after cart abandonment.
- Personalize and Time Emails: Automate personalized emails with dynamic content like names or recommendations, sent at the right moment.
- Execution: Once set up, the system automatically sends emails without manual input when a trigger occurs
- Optimize: Track the results and adjust the workflows for better performance based on metrics like open rates and conversions.
Brands We Work With
