B2B Social Media Marketing Agency for Brand Growth
Let your brand’s voice be heard
What is Social
Media Marketing?
Social media marketing is about connecting with your audience on a real, relatable level. It’s getting customers to care, building that loyalty, and driving actual results for your business. With billions of people scrolling through social platforms, it’s a way to grow your brand, build authentic relationships, and yep, boost your sales.
Grow Your Audience
- Connect with current & potential customers, and employees
Increase Website Traffic
- Get visits to your site by linking your social posts
Boost Brand Awareness
- Get your brand out there and on people’s minds consistently
The 7 P’s of B2B
Social Media Marketing
The 4 P’s of marketing have been around forever - Product, Price, Place, and Promotion. But in the world of social media, we’ve expanded that list to 7 P’s. These points build a strategy that feels natural, connected, and most importantly, gets the results you're after.
And for those marketing a service, let’s add a few more:
Step-by-Step Process
Discovery & Strategy
We start by understanding your goals, audience, and competition. An audit of your existing social channels, networks and marketing goals is completed. This helps us create a customized social media strategy that fits your business.
Content Creation
Our team designs content that not only looks great but also resonates with your audience. From graphics and videos to captions and more, we’ve got it covered! Your logos and colors are always included, so your posts are always on brand.
Execution & Posting
We handle the scheduling and posting, making sure the content is shared at the best times for engagement.
Community Management
We don’t just post and ghost. We interact with your audience - responding to comments, DMs, and keeping the conversation going.
Analytics & Optimization
We track how your posts and ads perform, providing detailed reports and making adjustments for continuous growth.
Social Media for YOUR Audience
Finding (and connecting with) your ideal customer
When visualizing your ideal customer, it's helpful to follow the AIDA Model to better understand the stages an individual goes through before making a purchase.
- Awareness – Grab your prospect’s attention by providing key information that piques their interest early in their journey. You can’t expect someone to buy what they don’t know about!
- Interest – Get them thinking about you! Establish a connection with your prospect through shared interests, such as providing valuable content like how-to guides or free trials.
- Desire – Shift your prospect’s mindset from “I like it” to “I want it.” Build relationships by showing how your product or service aligns with their needs or solves their problems.
- Action – Encourage the prospect to take the next step and interact with your company. This could be through a call to action, like making a purchase, signing up for more information, or scheduling a consultation.
The key is to understand where your prospects hang out and adjust your content to fit their platform of choice. Once you know who they are and where they spend their time, it’s easier to create content that speaks to them in the right place, at the right time.
Why You Need Your Business
to Be on
Social Media
Nearly half (48%) of consumers said they interact with brands more often on social media than six months ago
Ninety percent of consumers rely on social media to keep up with trends and cultural moments.
Around 78% of people prefer to learn about a new product or service via short video content.
Marketing StrategyIf you fail to plan, you plan to fail. This is true in many aspects of our lives, but especially in your marketing communications. There is so much noise and tactical options. Your strategy should always come first.
Digital MarketingDigital marketing and media give businesses the power to reach audiences in more places faster and often for a lesser cost. The most important digital channels are the ones where you can connect with your audiences.
Social Media MarketingBy using the key factors in social media marketing, we'll identify your ideal prospects and what channels they use to find reliable information and align this with your business's offerings.
Email MarketingDo you want to have real, meaningful conversations with your audience? Email marketing is one of the best direct marketing channels to build trust, gain customer loyalty, and convert leads. We'll help generate value not only for you but also in your customer's inbox!
Online Marketing & Search Engine OptimizationYou know it's important to be found in an online search. And everyone you talk to has a different story or promise when it comes to SEO. Your website is the hub and needs a strong foundation, and that’s where we begin.
Web Design & DevelopmentYour website is a hub of information for your target audiences. Think about how your website can help you become more efficient in lead generation, sales, customer communication and so much more.
Want to Learn More?
9 Actionable Tips to Maximize Your Social Media Presence
5 Easy Social Media Marketing Tips for Business Leaders
Are You Writing Your Social Media Captions the Right Way?
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Followers gained0%
Increase in impressions0%
Increase in post reactionsOur Social Media Work in Action
WW's LinkedIn presence steadily grew as we experimented with different tactics. By adding more video posts, sharing more personal posts like the company’s history, and mixing things up, they saw positive results across the board.
- Gained 222 new followers on LinkedIn from February 2024- February 2025
- Impressions were up from 111 to 979 February 2024 - February 2025
- Average reactions were up from 3 to 61 in February 2024 - February 2025
FAQs About B2B
Social Media Marketing
Low engagement on your socials can come from a lot of different factors, like unclear target audience, inconsistent posting cadence, lack of compelling visuals, or content that doesn’t resonate with followers. Try changing up post types, engaging directly with your followers, and keeping an eye on insights to understand what content best grabs your audience’s attention!
(Pro tip: We find that more personal posts—like company events, work anniversaries, and birthdays, for example—perform very well!)
Focus on metrics like engagement (likes, shares, comments), website traffic, and conversion rates. Look at the posts that performed the best and adjust strategy accordingly.
Each platform has its own experience, and you’ll want to meet your audience where they are. Whether it’s Instagram for visuals and Reels, LinkedIn for B2B, or Facebook for community-building, it’s important to align your goals with the platform's strengths.
Focus on delivering value. Share case studies and client success stories to show how you’ve helped others. Share industry insights to position yourself as a trusted expert, and drop some thought leadership to showcase your knowledge and vision. The goal? Make your audience see that you understand their pain points and can solve them. Keep it relevant, real, and helpful. That’s how you build trust!
Brands We Work With
