AI, SEO & the Google Guessing Game: What B2B Marketers Need to Know Now
Recorded July 30, 2025
AI Webinar Synopsis
With AI Overviews rolling out, search results are shifting, algorithms are updating, and those old SEO playbooks are getting harder to rely on. SEO is not dead! But, if your website traffic has dipped or your team’s wondering why great content isn’t getting clicks, AI and SEO might be at the center of it.
In this session, we’ll break down what’s changing in search, how AI is influencing what people see (and don’t see), and what B2B brands can do to stay visible, relevant, and ready for whatever Google does next.
We’ll keep it clear, actionable, and tied to your business goals.
Key Takeaways Covered in this Video
- What “helpful content” really means in today’s SEO world (and how to create it without losing your voice)
- Why branded search is more important than ever and how to build it
- What parts of your website and content strategy to revisit now
- Practical actions B2B businesses can take to show up strong in AI-driven search
The Rules of SEO Have Changed. Again.
Google’s latest AI moves are shaking up what gets seen and what gets skipped. In this webinar, we’ll show you how to keep your brand in front of the right people. Watch it now! Or, if you're like Rebecca and prefer to read, we created an article based on the transcript here.