Rebecca Dutcher
The chicken-or-egg debate between marketing and sales ends here. When you align both with actual numbers, magic happens. As a CEO or sales director, you’ve probably heard marketing teams talk about “brand awareness,” “engagement rates,” and “content calendars.” Heck, we talk about these too. While these activities matter, what really matters is whether marketing is…
Read More
The (marketing) landscape serving the uniform and linen rental industry just shifted, again. Here’s what smart business owners need to know-and do-about it. Another merger announcement. This time with competitors to become one entity and work to control all aspects from lead to cash, along with operations. You’ve seen it all before in this industry,…
Read More
Let’s face it – the economic landscape in 2025 is rocky. Political drama, tariff threats, wild exchange rates, and supply chain nightmares have business leaders reaching for the panic button. And what’s the first budget on the chopping block? Marketing. But hang on a second. That knee-jerk reaction might be your biggest mistake. The 2025…
Read More
AI has allegedly leveled the playing field in content creation, and I mean all types of content. Like most, you’ve probably seen the impact on writing, images, videos, avatars and even some on UX design. Allegedly, but AI is not enough. While AI has made quality content generation more accessible to marketers, content creators, and…
Read More
Earlier this year, Google had a big search update which impacted sites all over the world. Part of this update was tied to generative AI, in a way to combat content that is not helpful to the searcher. But also not tied to artificial intelligence (AI) content as a whole. Guess what-they just rolled out…
Read More
Identifying and Marketing Your Company’s Real Differentiators This article was originally written and published for the CSCNetwork News printed publication. It’s been said that your (personal) brand is what people think of you when they hear your name. The same is true when potential customers hear or see anything related to your company’s brand. What…
Read More
First published in CSCNetwork News Publication, 1st Quarter 2024 Social media has become a marketing channel that no business can afford to ignore or use the set-it-and-forget-it approach. With over 4 billion users across major platforms like Facebook, Instagram, Twitter, LinkedIn, and many others, social media offers every business the opportunity to reach, engage, and…
Read More
“New Year, New Me!” Or for you, is it “New Year, New Job”? Throughout most of my career, I have been part of the hiring process at various types of businesses and organizations. In my role as the Operations Director at RED66, I feel that I’ve learned a lot about hiring the right people for…
Read More
As we begin a new year, the team at RED66 Marketing wanted to provide an update on the investments we’ve made and the talent we’ve added in 2023. Our goal is always to continuously enhance our services and provide even more value to help you achieve your business objectives in 2024 and beyond. When I…
Read More
Digital marketing is in constant change to adapt and improve with the variables around it. One concept has remained a key indicator for success – link building and specifically, white hat link building. In this blog, we’ll dive into the intricacies of link building, its significance, and why it’s integral to your digital marketing strategy.…
Read More