Sydney Fairman
Despite increased efforts over the past decade or so, marketing and sales departments often operate in silos. With little to no interaction between the two. While it’s a common practice among traditional business structures, it doesn’t necessarily make it the right one. We’ve seen it firsthand-some of our most successful work has come from working…
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As the New Year dawns, so do the aspirations for personal betterment. For businesses, this time represents a golden opportunity to align with their customers’ resolutions and become a pivotal part of their journey toward improvement. Understanding the Resolution Zeitgeist The New Year marks a period of reflection and commitment to change. Whether it’s fitness…
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In the fast-paced world of digital marketing, businesses often find themselves at a crossroads when it comes to allocating resources. With this in mind, in 2023, 91% of B2B marketers use content marketing; up from 82% in 2022. On one hand, there’s the crucial need to rank high on search engine results pages (SERPs) to…
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Choosing an ethical marketing agency is so much more than just selecting one that fits your budget. It’s also about finding one that has the ability to understand your business and how it operates, and be able to adapt their services accordingly. Too many times, we’ve onboarded new clients who tell us horror stories about…
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Anytime robots do human things, we as a society get anxious. This doesn’t exclude us marketers, either. This now begs the question; will AI (Artificial Intelligence) replace copywriters? With the rise of AI chatbot tools, marketers have the option to use AI to assist with SEO keyword research, social media caption writing, and even entire…
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Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic. Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…
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There are approximately 5 components of SEO that always stay the same, despite Google algorithm updates and trends. Knowing and understanding these concepts is crucial to the success of your online presence. But first, it’s important to understand exactly what SEO is. What is SEO? SEO stands for “search engine optimization.” Simply put, SEO enhances…
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