Social Networking
A good online presence supports awareness and lead generation for your business and if you’re not online yet, you definitely should be. At a minimum, having a professional looking website that is easy to navigate is a must. It should also have content that speaks to your visitors and represents your company to prospects, customers,…
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How does a content calendar increase marketing efficiency? What if I told you there was a way to ensure all of your content is prepared, organized, and planned effectively? You’d probably say “Yeah, I know about that”, or you might say “Huh?”, but either way, we’re here to help. The secret? The content calendar. What…
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Looking for 5 tips for generating business leads on LinkedIn? Many still think of LinkedIn as a place for your online resume. However, it’s also a social media platform created for networking, business development, and of course recruiting or finding your next position. Most people don’t treat it differently than other networks. We’re here to…
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You need to know how to maintain social media presence. However, when it comes to curating, scheduling, and planning your social media content, it’s normal to feel a little overwhelmed. We see it happen to clients all the time. But, by focusing on the development of a strategy when it comes to all of your…
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Can digital marketing replace traditional marketing? Marketing is a word that can morph and evolve based on the whim of the person wielding it. But if you cut to the core of the word, the idea is simple: identifying a market for your product or service and communicating its worth to that market, including both…
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These days, every business has a presence on social media. Be it Facebook, LinkedIn, Twitter, Instagram, etc., and they are all very unique sites, so how often should you post on them? Is there one hard and fast rule to live by? There are some general guidelines, but what works for you and your business…
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Need holiday marketing tips to try? The end of the year is in sight. If you’re in retail, restaurants or a local service provider, you know that it’s crunch time for holiday sales and promotions. If you haven’t thought about yet, it’s time! We’ve put together some short-term things you can do to boost your…
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As a business, it’s imperative to learn how to deal with negative comments on social media. One of the unavoidable parts of a social media presence is the openness to comments, both good and bad. Occasionally, or more often than you wish, your business might encounter some sort of negative comment on its social media…
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Have you received a LinkedIn Advertising Credit recently? Want to use it, but aren’t sure how? There are a few different types of advertising options on LinkedIn. Here’s the scoop: there are text ad options (think Google Adwords in LinkedIn), Sponsored Content (kind of like Facebook Ads), and Display Ads (which start around $10,000 so…
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