Social Networking
Can digital marketing replace traditional marketing? Marketing is a word that can morph and evolve based on the whim of the person wielding it. But if you cut to the core of the word, the idea is simple: identifying a market for your product or service and communicating its worth to that market, including both…
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These days, every business has a presence on social media. Be it Facebook, LinkedIn, Twitter, Instagram, etc., and they are all very unique sites, so how often should you post on them? Is there one hard and fast rule to live by? There are some general guidelines, but what works for you and your business…
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Need holiday marketing tips to try? The end of the year is in sight. If you’re in retail, restaurants or a local service provider, you know that it’s crunch time for holiday sales and promotions. If you haven’t thought about yet, it’s time! We’ve put together some short-term things you can do to boost your…
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As a business, it’s imperative to learn how to deal with negative comments on social media. One of the unavoidable parts of a social media presence is the openness to comments, both good and bad. Occasionally, or more often than you wish, your business might encounter some sort of negative comment on its social media…
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Have you received a LinkedIn Advertising Credit recently? Want to use it, but aren’t sure how? There are a few different types of advertising options on LinkedIn. Here’s the scoop: there are text ad options (think Google Adwords in LinkedIn), Sponsored Content (kind of like Facebook Ads), and Display Ads (which start around $10,000 so…
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