Meta Ads Case Study
Micro Kickboard
How RED66 Marketing Helped Micro Kickboard Increase Sales by 86% with Just a 10% Boost in Meta Ads Spend
Background
Micro Kickboard, the U.S. distributor of premium scooters, partnered with us to revitalize their Meta advertising campaigns. They were handling things well internally, but believed that having someone outside focused on Meta Ad Improvements, they would see better results. They were right!
Through restructuring, advanced audience targeting, and seasonal optimization, our client recognized exceptional results:
Revenue Increase
with only a 10% increase in ad spend
Achieving a
improvement in ROAS from 5.83x to 9.57x
The Challenge
Micro Kickboard had already built a strong foundation running Meta Ads internally, with consistent sales and a loyal customer base. But as they prepared for the upcoming holiday season, they knew there was more potential to unlock. Their internal team had limited time to dedicate to ongoing campaign testing and optimization, and they were looking for expert support to take their performance to the next level. The goal was to increase efficiency, improve return on ad spend, and maximize revenue during their most critical sales period of the year.
Meta Ads Optimization: A Strategic Approach
We implemented a comprehensive four-pillar strategy designed to maximize Meta's advertising capabilities. The goal was to develop a full funnel approach for the account. Full-funnel campaigns on Meta can drive a 25% higher conversion rate compared to single-objective campaigns. (Meta for Business)
We established clear objectives aimed at:
- Improving campaign performance
- Optimizing ad spend
- Enhancing customer experiences.
- KPIs were: return on ad spend (ROAS), cost efficiency, and increased average order values.
Our recommendations emphasized updating creative materials, utilizing AI enhancements, addressing technical issues, refining audience targeting strategies, and positioning the campaigns for sustainable performance growth.
The Results: The Holiday Campaign by the Numbers
As you can imagine, the holiday season for scooters is prime time and makes up more than 40% of overall revenue. During the 2024 holiday season (November 1 – December 31), we implemented targeted gift-focused campaigns, which increased revenue 10% from the year prior!
| Metric | 2023 Performance | 2024 Performance | Improvement | |
|---|---|---|---|---|
| ROAS | 6.58x | 10.48x | +59% | |
| Revenue | $134,694 | $318,247 | +136% | |
| Purchases | 983 | 2,020 | +105% | |
| Cost Per Acquisition | $19.23 | $15.16 | -21% | |
| Average Order Value | $135.08 | $157.77 | +16.8% |
Overall Campaign Results
The sustained optimization efforts from 2024 to 2025, with equal 10-month timeframes, delivered consistent growth across all key performance indicators:
| Metric | Before RED66 | After RED66 | Improvement | |
|---|---|---|---|---|
| Average ROAS | 5.83x | 9.57x | +64% | |
| Total Revenue | $397,391 | $740,768 | +86% | |
| Total Purchases | 3,446 | 5,588 | +62% | |
| Ad Spend | $68,582 | $75,309 | +10% | |
| Average Order Value | $111.84 | $124.45 | +11% |
The Bottom Line
These changes transformed Micro Kickboard's Meta advertising into a highly profitable revenue engine. The results speak for themselves:
- Nearly doubled revenue with minimal additional ad spend
- Significantly improved efficiency with 64% ROAS increase
- Sustainable growth maintained across multiple quarters
- Strategic foundation built for continued scaling
Ready to Transform Your Meta or Paid Advertising?
You don’t need to double your ad budget to double your results. With the right structure, targeting, and creative strategy, we’ve helped brands like Micro Kickboard significantly improve performance, without adding to their ad spend.
If you’re ready to make your Meta campaigns work smarter, not harder, we’ll show you what’s possible.