Marketing Strategy Development
If you fail to plan, you plan to fail.
Getting Results
With Consistent Marketing
You have to have a plan. This is true in so many aspects of our lives, but especially true in your marketing communications. There is so much noise with social media, radio, apps, websites, Google search, display ads, direct mail, email, and more (lots more).
Where do you focus? How do you know what will work? How will you use it?
We’re here to keep your marketing moving forward. Make sure things are created, communicated, measured and monitored.
- Calendars are planned at least 3 months in advance
- Due dates are set up and followed
- Written and conference call updates are provided every month
If you're looking to update your marketing plan, or clarify a few objectives and get some things done, then let's talk.
Clear Direction & Focus
- Efforts align with your business
goals. Monthly meetings to keep
tasks on track
- Efforts align with your business
Better Targeting
- Content that resonates with
target customers. Increase
conversion rates (this means leads!)
- Content that resonates with
Stronger Brand Positioning
- Define your unique value & so what
factor. Make your brand stand out
in a crowded market
- Define your unique value & so what
Marketing Communications
Plan = Your Road Map
Thankfully, we have a plan.
As part of your marketing strategy, we’ll kick things off by clarifying your goals and objectives, making sure we’re all on the same page about what success looks like. We’ll dive deep into your strengths, opportunities, weaknesses, and threats. Because knowing the good, the bad, and the ugly is important in any strategy.
Next, we’ll size up your competitors to see where you can crush it and differentiate your company. From there, we’ll come up with a marketing plan that’ll put you ahead of the game and define the specific tactics to make it happen. And, of course, we’ll know exactly when we’ve hit the mark, thanks to the key performance indicators we set from the start.
Step-by-Step Process
Discovery & Goal Setting
We’ll start by understanding your business goals - whether it’s growth, brand awareness, or lead generation. We’ll also discuss challenges, and opportunities, and define success metrics (KPIs) to track progress.
Market & Audience Research
Next, we’ll analyze your competitors, industry trends, and market gaps. We’ll also define your target audience by identifying buyer personas, pain points, and behaviors to make sure our strategy speaks directly to them.
Brand Positioning & Messaging
What makes you stand out? We’ll refine your unique value proposition and develop messaging that connects with your audience - keeping it consistent across all channels.
Content Creation
Based on your goals, we’ll determine which channels (social media, emails, paid ads, SEO… all the good marketing stuff!) will drive the best results. Then, we’ll craft a plan to make it all happen.
Strategy Implementation
With a solid plan in place, we’ll create a content calendar, walk you through the strategy, set up the necessary tools (analytics, tracking, etc.), and get to work bringing it to life!
Implementation
is Key
Tactics are great – as long as they are implemented, tested, measured, and adjusted.
So often, we see where very detailed strategies are developed and then they sit on a shelf (or in a folder in your computer). That’s like a weight-loss plan getting set under the pizza box - good intentions, but no results.
As a business leader, you don’t have time to manage every marketing piece separately. That’s what we’re here for! We bring it all together, ensuring the right reach, frequency, and consistency so your marketing actually works.
Metrics That Speak
for Themselves
Metrics from Gunderson Uniform and Linen: Jan-Oct 2023 (before they worked with us) compared to Jan-Oct 2024 (when they first started with us)
Organic Search
Driving Traffic
Organic search sessions accounted for 44.67% of total sessions in 2024 (9,115 sessions), which is a large chunk of traffic, showcasing strong SEO performance and effective content strategy.
Click-Through Rate (CTR) Improvement
The average CTR saw a dramatic 67.55% increase in 2024 (from 0.86% to 1.43%), suggesting that the search results and meta descriptions are more relevant to searchers.
Marketing StrategyIf you fail to plan, you plan to fail. This is true in many aspects of our lives, but especially in your marketing communications. There is so much noise and tactical options. Your strategy should always come first.
Digital MarketingDigital marketing and media give businesses the power to reach audiences in more places faster and often for a lesser cost. The most important digital channels are the ones where you can connect with your audiences.
Social Media MarketingBy using the key factors in social media marketing, we'll identify your ideal prospects and what channels they use to find reliable information and align this with your business's offerings.
Email MarketingDo you want to have real, meaningful conversations with your audience? Email marketing is one of the best direct marketing channels to build trust, gain customer loyalty, and convert leads. We'll help generate value not only for you but also in your customer's inbox!
Online Marketing & Search Engine OptimizationYou know it's important to be found in an online search. And everyone you talk to has a different story or promise when it comes to SEO. Your website is the hub and needs a strong foundation, and that’s where we begin.
Web Design & DevelopmentYour website is a hub of information for your target audiences. Think about how your website can help you become more efficient in lead generation, sales, customer communication and so much more.
Want to Learn More?
The Future of Lead Generation: Leveraging AI to Stay Ahead
Mapping Your Customer’s Journey: The Secret to Better Experiences and Bigger Returns
Know What Your Competitors Are Doing (And Do It Better!)
Increase in total web visitors
Increase in organic visitors
Direct visitor increase
Check Out Our Work in Action
We succeeded in our goal to generate more relevant website traffic, leads, and, ultimately sales for the company. Website traffic nearly doubled, year over year, adding 81% new users, and 40% of website growth is through organic search.
Gallagher also saw significant growth in their sales. Their stretch FY2018 sales goal was exceeded by $300,000. This was achieved by bringing and retaining a mix of over 100 customers.
FAQs About
Marketing Strategy
You can track your success by looking at key performance indicators (KPIs) like website traffic, conversion rates, social media engagement, and lead generation. You can pick the KPIs that best match your goals and track your progress in real time!
A solid marketing strategy is like a roadmap for your business. It gives you direction, helps you stay focused, and makes sure all your efforts align with your bigger, bottom-line goals.
Start by diving into some market research! Look at customer data, create detailed buyer personas and ideal client profiles, to really get to know their pain points, interests, and behaviors. This way, you can connect with them on a deeper level and provide real value.
Absolutely! Your marketing strategy should be flexible. If something isn’t working, don’t be afraid to tweak it. We’re not. That’s what marketing is all about. Test different approaches, track your results, and keep it up until you find what clicks with your audience.
Brands We Work With
