Content

should my small business use tiktok

Should Your Brand Be Utilizing TikTok?

By Emily Errington / August 26, 2021 / Comments Off on Should Your Brand Be Utilizing TikTok?

Over the last year, the short-form mobile video app, TikTok, has exploded in popularity with no signs of slowing down anytime soon! A ton of this success can be attributed to the impact that COVID-19 had on the digital space. With newly acquired free time and a need for social interaction, TikTok provided the perfect…

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what i learned in my internship

What I Learned In My Internship That I Didn’t Learn in School

By Rebecca Dutcher / May 20, 2021 / Comments Off on What I Learned In My Internship That I Didn’t Learn in School

As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…

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which item is most important for a successful website design

What Does it Take to Have a Successful Website?

By Rebecca Dutcher / May 13, 2021 / Comments Off on What Does it Take to Have a Successful Website?

Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…

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what is a sound marketing strategy

Don’t Leave Your Marketing to Luck

By Rebecca Dutcher / March 12, 2021 / Comments Off on Don’t Leave Your Marketing to Luck

Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…

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evergreen content vs

Why You Should Prioritize Evergreen Content

By Rebecca Dutcher / February 26, 2021 / Comments Off on Why You Should Prioritize Evergreen Content

In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…

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does my business need a website

Your Website Is Your Hub

By Rebecca Dutcher / October 22, 2020 / Comments Off on Your Website Is Your Hub

A good online presence supports awareness and lead generation for your business and if you’re not online yet, you definitely should be. At a minimum, having a professional looking website that is easy to navigate is a must. It should also have content that speaks to your visitors and represents your company to prospects, customers,…

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repurposing content for social media

How to Create 3 Great Pieces of Marketing Content in 15 Minutes

By Rebecca Dutcher / August 20, 2020 / Comments Off on How to Create 3 Great Pieces of Marketing Content in 15 Minutes

A strong marketing program can be the difference between success and failure-we’ve seen it. Marketing content provides awareness, lead generation, retention, and the building of strong client or customer relationships; all things you and your business need to sustain. However, it also gives you endless opportunities to connect with your audience, reach out to prospective…

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how does a content calendar increase marketing efficiency

Content Calendars 101

By Rebecca Dutcher / October 9, 2019 / Comments Off on Content Calendars 101

How does a content calendar increase marketing efficiency? What if I told you there was a way to ensure all of your content is prepared, organized, and planned effectively? You’d probably say “Yeah, I know about that”, or you might say “Huh?”, but either way, we’re here to help. The secret? The content calendar. What…

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5 tips for generating business leads on linkedin

Making the Most of LinkedIn

By Rebecca Dutcher / September 30, 2019 / Comments Off on Making the Most of LinkedIn

Looking for 5 tips for generating business leads on LinkedIn? Many still think of LinkedIn as a place for your online resume. However, it’s also a social media platform created for networking, business development, and of course recruiting or finding your next position. Most people don’t treat it differently than other networks. We’re here to…

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how to segment b2b customers

Who Are Your Best Customers and Why?

By Rebecca Dutcher / November 16, 2018 / Comments Off on Who Are Your Best Customers and Why?

As a small business, you need to know how to segment B2B customers. Why? Because everyone is trying to build customer awareness, brand recognition, and consumer loyalty. Marketing talk of the town is about user experience – which makes getting to know them critical to your businesses success. Everyone is yelling from a mountain top,…

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