CSC Network
Most uniform service companies rely on word-of-mouth and long-standing relationships-and those still matter. But what happens when your next great customer doesn’t know your name yet? That’s where marketing comes in. The right strategy helps you get found, build credibility, and turn prospects into loyal customers. So, how do you make your company stand out…
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The chicken-or-egg debate between marketing and sales ends here. When you align both with actual numbers, magic happens. As a CEO or sales director, you’ve probably heard marketing teams talk about “brand awareness,” “engagement rates,” and “content calendars.” Heck, we talk about these too. While these activities matter, what really matters is whether marketing is…
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The (marketing) landscape serving the uniform and linen rental industry just shifted, again. Here’s what smart business owners need to know-and do-about it. Another merger announcement. This time with competitors to become one entity and work to control all aspects from lead to cash, along with operations. You’ve seen it all before in this industry,…
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Not long ago, buying something meant talking to a salesperson. Whether it was a car, a software platform, or new uniforms for a growing business, the process started with someone telling you what you needed to know. That’s not how it works anymore. Buyers today are more informed than ever. They research on their own,…
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Identifying and Marketing Your Company’s Real Differentiators This article was originally written and published for the CSCNetwork News printed publication. It’s been said that your (personal) brand is what people think of you when they hear your name. The same is true when potential customers hear or see anything related to your company’s brand. What…
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