Christine Korejwo

How AI and Marketing Automation Are Changing the Game

From Data to Decisions: The Role of AI and Automation in B2B Marketing

By Christine Korejwo / September 19, 2024 / Comments Off on From Data to Decisions: The Role of AI and Automation in B2B Marketing

Is the B2B landscape changing? AI and automation are no longer just industry buzzwords-they’re essential tools that are reshaping how companies operate and compete. As businesses embrace these technologies, they’re not only improving efficiency but also redefining how they attract and retain clients (yes, it’s a total makeover).  However, leveraging AI and marketing automation effectively…

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persuasive copywriting

Master the Art of Persuasive Copywriting: 5 Proven Strategies

By Christine Korejwo / March 4, 2024 / Comments Off on Master the Art of Persuasive Copywriting: 5 Proven Strategies

The success of your advertising campaign often hinges on the effectiveness of your ad copy. Focusing on compelling and persuasive ad copywriting is an essential skill that can significantly impact your conversion rates.  In this guide, we’ll dive into 5 proven strategies to help you create ads that convert, emphasizing the importance of word choice,…

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how to improve internal communications in the workplace

Mastering Workplace Communication: 5+ Tips to Develop Effective Interactions 

By Christine Korejwo / December 6, 2023 / Comments Off on Mastering Workplace Communication: 5+ Tips to Develop Effective Interactions 

Whether you’re leading a team, collaborating on projects, or interacting with colleagues, knowing how to improve internal communications in the workplace is essential. Harvard research shows that, over a 30-year period, jobs that require a lot of social interaction grew by 12%, while the number of not-so-social jobs shrank.  This is why even in the…

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