Marketing
A strong marketing program can be the difference between success and failure-we’ve seen it. Marketing content provides awareness, lead generation, retention, and the building of strong client or customer relationships; all things you and your business need to sustain. However, it also gives you endless opportunities to connect with your audience, reach out to prospective…
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The COVID-19 pandemic has shifted the way we do everything-from the way we go to work, to the way we grocery shop or go out to eat. As the world adjusts into the new “normal,” it’s obvious that many things aren’t like they used to be; like post-COVID marketing trends. One of the biggest changes…
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When it comes to websites, WordPress is our best friend. We do tons of web development here at RED66 Marketing, and we love WordPress. It’s so much more flexible than a single-page landing site and is endlessly customizable with e-commerce and payment gateways. Additionally, it easily integrates with client databases and allows completely custom portals. All that to…
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How can email marketing fuel your overall inbound strategy? When you think of marketing, what comes to mind? Signage? Direct mail? Social media? While these are all relevant ways to market your business, whatever it may be, today we’d like to discuss one of the most tried and true platforms, especially in this day and…
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How does a content calendar increase marketing efficiency? What if I told you there was a way to ensure all of your content is prepared, organized, and planned effectively? You’d probably say “Yeah, I know about that”, or you might say “Huh?”, but either way, we’re here to help. The secret? The content calendar. What…
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Looking for 5 tips for generating business leads on LinkedIn? Many still think of LinkedIn as a place for your online resume. However, it’s also a social media platform created for networking, business development, and of course recruiting or finding your next position. Most people don’t treat it differently than other networks. We’re here to…
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Learn how to beta test a website before launch. Why? New websites are exciting. New websites are a lot of work. And, new websites will have potential issues at the time of launch. What?! You ask… We know. Websites take several weeks or months to plan, design, develop, create content and get to the point…
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Can digital marketing replace traditional marketing? Marketing is a word that can morph and evolve based on the whim of the person wielding it. But if you cut to the core of the word, the idea is simple: identifying a market for your product or service and communicating its worth to that market, including both…
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Need holiday marketing tips to try? The end of the year is in sight. If you’re in retail, restaurants or a local service provider, you know that it’s crunch time for holiday sales and promotions. If you haven’t thought about yet, it’s time! We’ve put together some short-term things you can do to boost your…
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Just a few years ago, there were just a few ways to make a purchase: walk into a brick and mortar store, send in a mail order from a catalog, or make a phone call. Those purchasing processes have become increasingly overshadowed (though still relevant) as more and more sales generation channels enter into the…
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