Search Engine Optimization

why local seo is important

Get More Business for Less Money: The 5+ Key Factors of Local SEO

By Sydney Fairman / January 12, 2023 / Comments Off on Get More Business for Less Money: The 5+ Key Factors of Local SEO

Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic.  Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…

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is seo worth it for small business

How to Use Search Engine Marketing Trends To Optimize Your Marketing

By Rebecca Dutcher / September 7, 2022 / Comments Off on How to Use Search Engine Marketing Trends To Optimize Your Marketing

Is SEO worth it for a small business? Well, let’s answer that. It should go without saying that search engine marketing trends changed dramatically during the pandemic. For one, search traffic exploded across the internet. SEMRush combed through the data to understand the latest search trends and discover where web traffic is heading in the…

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b2b marketing tools

5 B2B Marketing Tools You Can Use Now

By Rebecca Dutcher / March 4, 2022 / Comments Off on 5 B2B Marketing Tools You Can Use Now

B2B marketing tools are constantly created and improved in today’s world. In a world where technology rules, it’s easy to get lost and overwhelmed by the number of tools offered to you. Below, we outline 5 B2B marketing tools you should use. The Current B2B Marketing World Before we get started, let’s talk about the…

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5 components of seo

The 5 Components of SEO That Never Change

By Sydney Fairman / February 22, 2022 / Comments Off on The 5 Components of SEO That Never Change

There are approximately 5 components of SEO that always stay the same, despite Google algorithm updates and trends. Knowing and understanding these concepts is crucial to the success of your online presence. But first, it’s important to understand exactly what SEO is. What is SEO? SEO stands for “search engine optimization.” Simply put, SEO enhances…

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Digital marketing trends

The Hottest Digital Marketing Trends of 2021

By Rebecca Dutcher / October 13, 2021 / Comments Off on The Hottest Digital Marketing Trends of 2021

It’s no secret that we live in a technology-filled world. There always seems to be a new app, new device, a new trend or a new update every single day. Well, this is also the case in the digital marketing world. Times are changing and digital marketing isn’t what it used to be. Here are…

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eos entrepreneurial operating system

Why We Are Running Our Agency on EOS

By Rebecca Dutcher / September 14, 2021 / Comments Off on Why We Are Running Our Agency on EOS

Our marketing agency has been running on EOS (Entrepreneurial Operating System) for about 18 months now. How’s it going, you may ask? It’s phenomenal. We’ve grown 35% the last two years. But it’s not just about the business growth. If anything, that growth is the byproduct of getting everything else to operate efficiently and effectively,…

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West Michigan Public Relations Society of America award

RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

By Rebecca Dutcher / June 28, 2021 / Comments Off on RED66 Marketing Wins a WMPRSA Silver PRoof Award for Best SEM

RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…

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what is a sound marketing strategy

Don’t Leave Your Marketing to Luck

By Rebecca Dutcher / March 12, 2021 / Comments Off on Don’t Leave Your Marketing to Luck

Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…

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evergreen content vs

Why You Should Prioritize Evergreen Content

By Rebecca Dutcher / February 26, 2021 / Comments Off on Why You Should Prioritize Evergreen Content

In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…

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how to market my business on google

Google My Business: A Breakdown

By Rebecca Dutcher / February 5, 2021 / Comments Off on Google My Business: A Breakdown

If you’re thinking about anything related to search engines, odds are you’re thinking about Google. But the engine is much more than it used to be, and it continues to grow and evolve with the times. Google My Business makes our lives that much easier when it comes to searching for nearby businesses. The benefits…

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