Web & Online Marketing
When it comes to measuring digital marketing, it can be extremely easy to get distracted by all the different numbers you can pull. Add in that some agencies can pull numbers that seem incredible, yet they lack the explanation of what it means to your business. If you often find yourself asking “What do they…
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RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…
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As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…
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Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…
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Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…
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In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…
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In the digital marketing world, utilizing any and all tools to make our jobs easier and improve the impact for clients is part of our every day routine. RED66 has tried many tools over the last 5 years, so we thought why not share these solutions with you, instead of keeping them all to ourselves.…
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A good online presence supports awareness and lead generation for your business and if you’re not online yet, you definitely should be. At a minimum, having a professional looking website that is easy to navigate is a must. It should also have content that speaks to your visitors and represents your company to prospects, customers,…
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Virtual meeting etiquette is more important than ever. From students in high school to working professionals, COVID-19 has created an even more virtual world than before. With online classes and remote working, virtual meetings became part of the daily routine. Many members of our team work remotely. Additionally, since we have clients across the country,…
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A strong marketing program can be the difference between success and failure-we’ve seen it. Marketing content provides awareness, lead generation, retention, and the building of strong client or customer relationships; all things you and your business need to sustain. However, it also gives you endless opportunities to connect with your audience, reach out to prospective…
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