Local SEO and Paid Ads Case Study

Background

Photo Evo is a West Michigan-based photo printing company that specializes in customization with retail locations across the Grand Rapids area. From the start, we took on a broad scope of work: social media management, Google Business Profile management, and a fully managed paid advertising program on both Meta and Google.

To create content across all channels, we partnered with Bloom Social, a Grand Rapids–based social media agency, and conducted photo shoots at Photo Evo's North and South retail locations, capturing fresh, high-impact images and b-roll that gave the brand a consistent, polished presence wherever customers encountered it.

Data covers September 1, 2025 through January 16, 2026, compared against the prior period (April 16 – August 31, 2025).

The Challenge

Photo Evo had strong products and an established retail presence, but limited digital infrastructure to support online growth. The key challenges were:

• No active paid advertising presence on Meta or Google
• Organic social accounts with minimal following and no consistent content strategy
• Google Business Profiles for three locations needing optimization and active management

The goal was to build a full-funnel digital presence from the ground up driving both online orders and foot traffic to retail locations across West Michigan.

Our Approach

We built a connected, multi-channel strategy designed to work together and not in silos. Each channel plays a specific role in moving customers from first awareness through to purchase.

Organic Social Media — We managed Photo Evo's Facebook and Instagram presence with a focus on building an engaged local audience. Using content from the on-site photo shoots, Bloom created a steady cadence of posts showcasing products, the in-store experience, seasonal promotions and funny “social trendy” videos.

Google Business Profile Management — Photo Evo operates three locations: a production facility (Pro) and two retail storefronts (North and South). We actively managed all three GBP listings, optimizing for local search visibility and ensuring accurate, compelling information for customers finding Photo Evo through Google Maps and search.

Paid Advertising — Meta & Google — We used a full-funnel multi-campaign paid strategy using Meta Ads as the awareness and demand-generation engine, and Google Ads to capture high-intent customers actively searching for photo printing and custom products nearby. Together, these two channels create a repeatable system that supports both online orders and in-store visits.