RED66 Blog
Blogging often gets labeled as a “nice-to-have” marketing tool, but the truth is, it’s one of the most powerful ways to increase leads and close sales. B2B companies with blogs generate 67% more leads than those that don’t. And it’s not just about visibility-blogging directly contributes to inbound marketing, boosts SEO, and creates conversion paths…
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The (marketing) landscape serving the uniform and linen rental industry just shifted, again. Here’s what smart business owners need to know-and do-about it. Another merger announcement. This time with competitors to become one entity and work to control all aspects from lead to cash, along with operations. You’ve seen it all before in this industry,…
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Your email signature isn’t just a sign-off-it’s your digital handshake. Whether you’re messaging a lead, thanking a customer, or sending out a calendar invite, your signature is part of your personal brand. So if it’s still “Sent from my iPhone” or packed with outdated links and clunky images… it might be time for a refresh.…
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Standing out starts with being memorable, trustworthy, and the obvious choice for your audience. Today’s buyers expect more than a good product or service. They want brands that connect with their values, solve problems, and deliver a great experience from start to finish. In fact, companies with strong brand differentiation grow revenue 23% faster than…
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Email marketing remains one of the most effective tools in B2B marketing, but success doesn’t come from simply hitting send. Today’s buyers expect more than a promotional message. They want relevant, personalized content that helps them make better decisions. In fact, 99% of email users check their inbox every day, some as much as 20…
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This is a recap article of our recent webinar: AI, SEO & the Google Guessing Game: What B2B Marketers Need to Know Now The Only Constant in SEO is Change If you’ve been in the SEO space for any time, you know that change is the only constant. From the days of keyword stuffing and…
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Why You’re Losing Leads Without Even Knowing It B2B companies are often successful in driving traffic to their websites but, fail to turn that traffic into conversions. And it’s not for lack of interest. In fact, research shows that 96% of website visitors leave without completing a desired action such as filling out a form…
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Personalization is no longer a nice-to-have-it’s an essential part of B2B marketing. Buyers expect brands to know who they are, what they need, and when they need it. But scaling that kind of personalized experience across a large audience can be challenging without the right approach. Let’s break it down. Understanding B2B Personalization B2B personalization…
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Our society is almost completely digital now, allowing your competitors to be just a click away. A rapid response time can be the difference between winning a customer and losing them forever. Think about it-someone fills out your contact form, ready to learn more, get a quote, or make a purchase. If they don’t hear…
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Not long ago, buying something meant talking to a salesperson. Whether it was a car, a software platform, or new uniforms for a growing business, the process started with someone telling you what you needed to know. That’s not how it works anymore. Buyers today are more informed than ever. They research on their own,…
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