RED66 Blog
The season of gratitude is here, and while Giving Tuesday and Thanksgiving remind us to pause and reflect, we believe giving back is a year-round focus. We’re fortunate to work alongside clients and communities that inspire us daily. So, we wanted to share some of the causes closest to our hearts, and hopefully get you…
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If your sales team is busy but revenue still feels unpredictable, the problem isn’t your effort. It’s your system. A scalable B2B sales pipeline gives structure to the chaos. It turns guesswork into clarity and makes growth predictable. The goal isn’t just to get more leads, but to create a process that turns the right…
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Most uniform service companies rely on word-of-mouth and long-standing relationships-and those still matter. But what happens when your next great customer doesn’t know your name yet? That’s where marketing comes in. The right strategy helps you get found, build credibility, and turn prospects into loyal customers. So, how do you make your company stand out…
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The chicken-or-egg debate between marketing and sales ends here. When you align both with actual numbers, magic happens. As a CEO or sales director, you’ve probably heard marketing teams talk about “brand awareness,” “engagement rates,” and “content calendars.” Heck, we talk about these too. While these activities matter, what really matters is whether marketing is…
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Blogging often gets labeled as a “nice-to-have” marketing tool, but the truth is, it’s one of the most powerful ways to increase leads and close sales. B2B companies with blogs generate 67% more leads than those that don’t. And it’s not just about visibility-blogging directly contributes to inbound marketing, boosts SEO, and creates conversion paths…
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The (marketing) landscape serving the uniform and linen rental industry just shifted, again. Here’s what smart business owners need to know-and do-about it. Another merger announcement. This time with competitors to become one entity and work to control all aspects from lead to cash, along with operations. You’ve seen it all before in this industry,…
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Your email signature isn’t just a sign-off-it’s your digital handshake. Whether you’re messaging a lead, thanking a customer, or sending out a calendar invite, your signature is part of your personal brand. So if it’s still “Sent from my iPhone” or packed with outdated links and clunky images… it might be time for a refresh.…
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Standing out starts with being memorable, trustworthy, and the obvious choice for your audience. Today’s buyers expect more than a good product or service. They want brands that connect with their values, solve problems, and deliver a great experience from start to finish. In fact, companies with strong brand differentiation grow revenue 23% faster than…
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Email marketing remains one of the most effective tools in B2B marketing, but success doesn’t come from simply hitting send. Today’s buyers expect more than a promotional message. They want relevant, personalized content that helps them make better decisions. In fact, 99% of email users check their inbox every day, some as much as 20…
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This is a recap article of our recent webinar: AI, SEO & the Google Guessing Game: What B2B Marketers Need to Know Now The Only Constant in SEO is Change If you’ve been in the SEO space for any time, you know that change is the only constant. From the days of keyword stuffing and…
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