RED66 Blog

how to connect with customers

Customer-Centric Success: How to Answer Your Customers’ Needs In Your Marketing Strategy

By Sydney Fairman / January 19, 2024 / Comments Off on Customer-Centric Success: How to Answer Your Customers’ Needs In Your Marketing Strategy

As the New Year dawns, so do the aspirations for personal betterment. For businesses, this time represents a golden opportunity to align with their customers’ resolutions and become a pivotal part of their journey toward improvement. Understanding the Resolution Zeitgeist The New Year marks a period of reflection and commitment to change. Whether it’s fitness…

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2024 marketing trends

To Our Clients: Here’s What We’re Bringing Into 2024 for YOU!

By Rebecca Dutcher / January 5, 2024 / Comments Off on To Our Clients: Here’s What We’re Bringing Into 2024 for YOU!

As we begin a new year, the team at RED66 Marketing wanted to provide an update on the investments we’ve made and the talent we’ve added in 2023. Our goal is always to continuously enhance our services and provide even more value to help you achieve your business objectives in 2024 and beyond. When I…

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marketing plan evaluation

Decoding Success: A Comprehensive Guide to Marketing Plan Evaluation

By Emily Rudoni / January 2, 2024 / Comments Off on Decoding Success: A Comprehensive Guide to Marketing Plan Evaluation

Marketing is a field that is constantly changing; campaigns are created, executed, and adapted in the blink of an eye. With such a quick process, it’s easy to overlook the significance of marketing plan evaluation. Taking time to assess the aftermath of a marketing project just might be the secret ingredient to sustained success and…

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ppc for small business

What to Consider Before Diving Into Paid Advertising

By Justin Dykstra / December 21, 2023 / Comments Off on What to Consider Before Diving Into Paid Advertising

Starting with PPC can be a great move for your small business, but it also requires careful preparation.  This blog breaks down the key strategies and considerations for various advertising platforms, ensuring your investment translates into measurable success. Website Optimization: The Key to Long-Term Success A well-optimized website serves as the bedrock for any successful…

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do i need dns for my website

The Backbone of Online Presence: Why Business Owners Should Prioritize DNS Settings

By Vanessa Lansdale / December 13, 2023 / Comments Off on The Backbone of Online Presence: Why Business Owners Should Prioritize DNS Settings

DNS (Domain Name System) settings are an essential part of the internet infrastructure that allows us to browse websites, send emails, and access other online services. DNS is responsible for translating human-readable domain names into IP addresses that computers can understand. Below, we’ll discuss the different types of DNS settings, what each one does, and…

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how to improve internal communications in the workplace

Mastering Workplace Communication: 5+ Tips to Develop Effective Interactions 

By Christine Korejwo / December 6, 2023 / Comments Off on Mastering Workplace Communication: 5+ Tips to Develop Effective Interactions 

Whether you’re leading a team, collaborating on projects, or interacting with colleagues, knowing how to improve internal communications in the workplace is essential. Harvard research shows that, over a 30-year period, jobs that require a lot of social interaction grew by 12%, while the number of not-so-social jobs shrank.  This is why even in the…

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b2b email marketing best practices

From Inbox to Interaction: Elevating Your Email Open Rates

By Emily Errington / November 16, 2023 / Comments Off on From Inbox to Interaction: Elevating Your Email Open Rates

When it comes to email marketing, success isn’t just about sending messages; it’s about making meaningful connections. At the heart of this connection lies the email open rate. Without a strong email open rate – your messaging isn’t going anywhere. So, let’s delve into everything email open rates; exploring their significance, industry benchmarks, and the…

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how to use case studies in marketing

The Power of Proof: How to Use Case Studies and Customer Testimonials in Your Marketing Strategy

By Elizabeth Carter / November 2, 2023 / Comments Off on The Power of Proof: How to Use Case Studies and Customer Testimonials in Your Marketing Strategy

Last year, I attended an event where several of our clients were in attendance. After seeing a before and after of his website rebuild during a presentation, a client came up to us and told us he didn’t realize how much better the site looked until it was presented to him side-by-side.  When you’re busy…

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white hat link building service

Unlocking the Power of Link Building: Strategies, Benefits, and Best Practices

By Rebecca Dutcher / October 17, 2023 / Comments Off on Unlocking the Power of Link Building: Strategies, Benefits, and Best Practices

Digital marketing is in constant change to adapt and improve with the variables around it. One concept has remained a key indicator for success – link building and specifically, white hat link building. In this blog, we’ll dive into the intricacies of link building, its significance, and why it’s integral to your digital marketing strategy.…

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does seo come first or content marketing

The Balancing Act of SEO and Content Marketing: What’s More Important?

By Sydney Fairman / September 29, 2023 / Comments Off on The Balancing Act of SEO and Content Marketing: What’s More Important?

In the fast-paced world of digital marketing, businesses often find themselves at a crossroads when it comes to allocating resources. With this in mind, in 2023, 91% of B2B marketers use content marketing; up from 82% in 2022.  On one hand, there’s the crucial need to rank high on search engine results pages (SERPs) to…

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