RED66 Blog
Let’s face it – the economic landscape in 2025 is rocky. Political drama, tariff threats, wild exchange rates, and supply chain nightmares have business leaders reaching for the panic button. And what’s the first budget on the chopping block? Marketing. But hang on a second. That knee-jerk reaction might be your biggest mistake. The 2025…
LinkedIn isn’t just a place to connect with old coworkers or stalk your competition (hey it’s fine we’ve all done it). Today, it’s one of the most powerful tools in your B2B sales toolbox. It’s where relationships begin, credibility is built, and, if you play your cards right, deals get closed. 4 out of 5…
I started my career at RED66 Marketing as a marketing intern, eager to get hands-on experience and see what agency life was really like. I was in the middle of earning my marketing degree and knew I didn’t want to be limited to working on just one brand. I wanted to learn fast, take on…
In your digital marketing toolbox, email remains one of the most valuable types of content you can create. While social media platforms come and go and algorithm changes can disrupt your entire strategy overnight, email marketing continues to deliver consistent results with an impressive ROI of $36 for every $1 spent. But beyond the impressive…
A year ago, I walked through the doors of RED66 Marketing as an eager intern, ready to absorb everything I could about digital marketing. Fresh out of an in-house marketing role at a local brewery and in the middle of earning my marketing degree, I knew I wanted to expand my experience beyond a single…
Let’s be honest-reading and analyzing marketing metrics can feel overwhelming. With so many numbers to watch, how do you know which ones actually matter for your business? Here’s the thing: We’re not just tracking metrics to fill spreadsheets. Marketing isn’t just about executing strategies-it’s about understanding what’s working and what’s not. Without tracking key performance…
AI has allegedly leveled the playing field in content creation, and I mean all types of content. Like most, you’ve probably seen the impact on writing, images, videos, avatars and even some on UX design. Allegedly, but AI is not enough. While AI has made quality content generation more accessible to marketers, content creators, and…
Lead generation is no longer just a grind of cold calls and manual outreach. With artificial intelligence (AI) stepping into the spotlight, the way businesses attract, engage, and convert leads is changing for the better. In this blog, we’re discussing how AI is transforming lead generation, the tools you need to know about, and why…
If you’ve been researching which CMS is the best for SEO, you’ve probably seen WordPress mentioned more than once-and for good reason. WordPress powers over 40% of all websites, from personal blogs to Fortune 500 companies, making it the most widely used content management system (CMS) in the world. But why does WordPress stand out?…
Customer testimonials are more than just nice words about your business-they’re trust-builders, credibility-boosters, and decision-makers for potential clients. With people relying more on peer recommendations and authentic reviews than traditional ads these days, testimonials play an important role in showing the true value you deliver. But how do you go about collecting these customer insights…