Claire Smith
Sometimes marketing problems don’t show up all at once. It starts small. Your website feels outdated, social posts get pushed off another week, or your one marketing person is juggling seventeen things at once. Before you know it, your marketing feels less like a growth tool and more like a constant source of stress. The…
When people hear “marketing agency,” they often picture brainstorm sessions, creative campaigns, and maybe a few whiteboards filled with big ideas. While those things totally exist, agency life is much more than that. As an Account Manager at RED66 Marketing, and someone who has previously worked at other agencies, I’ve seen firsthand how agencies…
Local search is competitive, and if your Google Business Profile isn’t optimized, you’re leaving visibility (and customers) on the table. You don’t need a huge budget or a technical background to make it work, you just need to know what actually matters and be willing to put in a little consistent effort! Why Google Business…
Most B2B companies do social media because they feel like they should. Post a graphic. Share a product update. Promote a service. Repeat. And then they wonder why no one’s engaging. The problem usually isn’t frequency, algorithms, or even creativity. It’s that the content doesn’t feel human. Over the last few years, we’ve seen a…
As we wrap up 2025, we can’t help but feel grateful. This year brought new faces, fresh partnerships, exciting launches, and moments that reminded us why we love what we do. So grab your coffee, and let’s take a walk down memory lane together. Welcome to the Team! Shayne Paulus Lead Web Developer Brittany Meyers…
If you’ve ever wondered, “Should I outsource my marketing department?” you’re asking one of the most important questions for growing your business. Marketing has become more involved than ever with SEO, AI Overviews, social media, paid ads, content, email, web design, reporting…the list goes on. Trying to cover all those bases in-house can stretch resources…
LinkedIn isn’t just a place to connect with old coworkers or stalk your competition (hey it’s fine we’ve all done it). Today, it’s one of the most powerful tools in your B2B sales toolbox. It’s where relationships begin, credibility is built, and, if you play your cards right, deals get closed. 4 out of 5…
Customer testimonials are more than just nice words about your business-they’re trust-builders, credibility-boosters, and decision-makers for potential clients. With people relying more on peer recommendations and authentic reviews than traditional ads these days, testimonials play an important role in showing the true value you deliver. But how do you go about collecting these customer insights…
Think B2B marketing is all about emails and cold calls? Think again. Today’s customer journey is dynamic, fast-paced, and more customer-focused than ever before. With endless options at their fingertips, customers are taking their time to research before making purchasing decisions-and they’re expecting personalized, seamless experiences at every point along the way. So, how do…
Wondering what sets your competitors apart, or what’s holding them back? While imitation is known as the best form of flattery, you don’t want to simply copy your competition-outshine them. By digging into what they’re offering, how they’re positioning themselves, and what their customers are raving (or complaining) about, you’ll uncover the insights you need…