RED66 Blog
RED66 Wins Web Excellence Award for Infinia Forma Website We’ve got a little something to celebrate: our work for Infinia Forma was named a winner in the Web Excellence Awards in the Fitness Website category! What Does It Take to Create an Award-Winning Website? Starting With a Strong Vision & Brand Infinia Forma came to…
There’s no doubt that AEO and GEO have become the center of conversation when it comes to optimizing your online presence. While there are many buzzwords and articles out there, the truth is that if you have a good SEO foundation, you have already set yourself up for AEO success. What is SEO, AEO, and…
A few months ago, researching a vendor meant a handful of Google searches, a few open tabs, and maybe a call to a friend at another company. That’s not really how it works anymore. Which AI tools do B2B buyers use during that research? Increasingly, more than one. 91% of B2B buyers now use AI…
There are marketing agencies that know your monthly ad spend, your website login, and when your next report is due. Then there are agencies that know your sales goals, how your customers actually buy, which member of your team needs the short version of every email and, eventually, maybe even your favorite coffee order. We’d…
Most Google Ads reports display metrics like impressions, clicks, and click-through rate. These are certainly numbers worth knowing, but they ultimately don’t answer the question you’re actually asking: “Is my sales team going to have more conversations with people who might actually buy?” The honest way to think about Google Ads is that it isn’t…
Hiring a paid ads agency can be an unusually hard thing to shop for. You’re being asked to hand over real money every month for work you can’t always see, evaluated with numbers you didn’t necessarily choose, in a field where every pitch sounds roughly the same. Everyone will show you a dashboard, everyone will…
West Michigan agency is one of 20 agencies in the USA that have been recognized for a culture that drives both employee experience and client results RED66 Marketing has been named a recipient of the 2026 Platinum Agency Workplaces Award(opens in new tab), earning a Culture Score of 98% based exclusively on employee surveys.…
Picture this: Your website is getting tons of traffic. The reports show people visiting, pages getting views, sessions ticking up. But the phone isn’t ringing any more than it used to, contact forms aren’t being submitted, and hardly anyone is requesting a quote. So where is everyone going? We’ve seen this pattern time and time…
If you’re a business owner who has poured money into Google Ads for a few months with almost nothing to show for it, you probably walked away convinced the whole thing was a scam. That skepticism is fair, and we’re not necessarily going to talk you out of it. So here’s the honest answer: Google…
When paid ads underperform, the instinct is to add budget. It feels like the obvious lever: more spend, more clicks, more leads. The trouble is that adding budget to an account that isn’t set up well doesn’t fix the problem. It just helps you lose money faster. We see the same story play out all…