RED66 Blog

Speed Response to Lead Forms

Speed Response to Lead Forms – Why It Matters and How to Improve It

By Megan Wilhoit / June 19, 2025 / Comments Off on Speed Response to Lead Forms – Why It Matters and How to Improve It

Our society is almost completely digital now, allowing your competitors to be just a click away. A rapid response time can be the difference between winning a customer and losing them forever. Think about it-someone fills out your contact form, ready to learn more, get a quote, or make a purchase. If they don’t hear…

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Sales vs marketing podcast

PODCAST: Sales + Marketing NOT Sales Vs Marketing: A Real Talk with Jeff Peterson

By Hope Whitford / June 6, 2025 / Comments Off on PODCAST: Sales + Marketing NOT Sales Vs Marketing: A Real Talk with Jeff Peterson

Not long ago, buying something meant talking to a salesperson. Whether it was a car, a software platform, or new uniforms for a growing business, the process started with someone telling you what you needed to know. That’s not how it works anymore. Buyers today are more informed than ever. They research on their own,…

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Recession Proof Marketing in 2025

Why Marketing Is Your Best Defense Against Economic Uncertainty in 2025

By Rebecca Dutcher / June 5, 2025 / Comments Off on Why Marketing Is Your Best Defense Against Economic Uncertainty in 2025

Let’s face it – the economic landscape in 2025 is rocky. Political drama, tariff threats, wild exchange rates, and supply chain nightmares have business leaders reaching for the panic button. And what’s the first budget on the chopping block? Marketing. But hang on a second. That knee-jerk reaction might be your biggest mistake. The 2025…

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LinkedIn profile tips for sales blog header

10 LinkedIn Profile Tips for Sales That Actually Work

By Claire Smith / May 28, 2025 / Comments Off on 10 LinkedIn Profile Tips for Sales That Actually Work

LinkedIn isn’t just a place to connect with old coworkers or stalk your competition (hey it’s fine we’ve all done it). Today, it’s one of the most powerful tools in your B2B sales toolbox. It’s where relationships begin, credibility is built, and, if you play your cards right, deals get closed. 4 out of 5…

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What I learned from the meta media buying certification

What I Learned from Earning My Meta Media Buying Certification

By Justin Dykstra / May 14, 2025 / Comments Off on What I Learned from Earning My Meta Media Buying Certification

I started my career at RED66 Marketing as a marketing intern, eager to get hands-on experience and see what agency life was really like. I was in the middle of earning my marketing degree and knew I didn’t want to be limited to working on just one brand. I wanted to learn fast, take on…

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How to use email marketing to nurture customer relationships

How to Use Email Marketing to Nurture Long-Term Customer Relationships

By Elizabeth Carter / April 8, 2025 / Comments Off on How to Use Email Marketing to Nurture Long-Term Customer Relationships

In your digital marketing toolbox, email remains one of the most valuable types of content you can create. While social media platforms come and go and algorithm changes can disrupt your entire strategy overnight, email marketing continues to deliver consistent results with an impressive ROI of $36 for every $1 spent. But beyond the impressive…

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What i learned as a digital marketing intern

From Marketing Intern to Website Project Coordinator: What I Learned (and What I Wish I Knew Sooner!)

By Hope Whitford / March 20, 2025 / Comments Off on From Marketing Intern to Website Project Coordinator: What I Learned (and What I Wish I Knew Sooner!)

A year ago, I walked through the doors of RED66 Marketing as an eager intern, ready to absorb everything I could about digital marketing. Fresh out of an in-house marketing role at a local brewery and in the middle of earning my marketing degree, I knew I wanted to expand my experience beyond a single…

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digital marketing metrics

Digital Marketing Metrics That Actually Matter: A Guide for 2025

By Elizabeth Carter / March 6, 2025 / Comments Off on Digital Marketing Metrics That Actually Matter: A Guide for 2025

Let’s be honest-reading and analyzing marketing metrics can feel overwhelming. With so many numbers to watch, how do you know which ones actually matter for your business? Here’s the thing: We’re not just tracking metrics to fill spreadsheets. Marketing isn’t just about executing strategies-it’s about understanding what’s working and what’s not. Without tracking key performance…

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the future of SEO with AI blog

The Evolution of SEO in Times of AI: How AI is Changing Marketing Agencies

By Rebecca Dutcher / January 27, 2025 / Comments Off on The Evolution of SEO in Times of AI: How AI is Changing Marketing Agencies

AI has allegedly leveled the playing field in content creation, and I mean all types of content. Like most, you’ve probably seen the impact on writing, images, videos, avatars and even some on UX design. Allegedly, but AI is not enough. While AI has made quality content generation more accessible to marketers, content creators, and…

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how to use ai for lead generation

The Future of Lead Generation: Leveraging AI to Stay Ahead

By Christine Korejwo / January 23, 2025 / Comments Off on The Future of Lead Generation: Leveraging AI to Stay Ahead

Lead generation is no longer just a grind of cold calls and manual outreach. With artificial intelligence (AI) stepping into the spotlight, the way businesses attract, engage, and convert leads is changing for the better.  In this blog, we’re discussing how AI is transforming lead generation, the tools you need to know about, and why…

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