RED66 Blog
Every few months, someone in the marketing world declares that keywords are dead. SEO is over. Google cracked the code and now it just… knows what you mean. And honestly? There’s a kernel of truth in there. Search has changed dramatically. But keywords being dead? That’s not it. The real answer is more nuanced, and…
If you run a local or regional B2B company (service provider, supplier, contractor, or anything in between), you’ve likely logged into Google, searched the term that should be bringing you work, and saw it: the same national brand sitting at the top of the page. This same story plays out again the next day, and…
The right landing page can be the difference between a paid ads budget that grows your business and one that quietly drains away. If you’re running paid ads, you’ve already done the hard part. You’ve targeted the right keywords, tightened your geo-targeting, and written copy sharp enough to earn clicks. Once someone clicks, the place…
Sometimes marketing problems don’t show up all at once. It starts small. Your website feels outdated, social posts get pushed off another week, or your one marketing person is juggling seventeen things at once. Before you know it, your marketing feels less like a growth tool and more like a constant source of stress. The…
Most B2B marketing looks busy on the surface. Emails are going out, blogs are getting published, and the website gets updated here and there. But when you step back, a lot of it feels disconnected. Buyers are doing their own research, revisiting your site multiple times, and forming opinions long before they ever reach out.…
When people hear “marketing agency,” they often picture brainstorm sessions, creative campaigns, and maybe a few whiteboards filled with big ideas. While those things totally exist, agency life is much more than that. As an Account Manager at RED66 Marketing, and someone who has previously worked at other agencies, I’ve seen firsthand how agencies…
AI makes us faster. It makes our work better. Nobody’s giving that up, and we’re not suggesting you should. But there’s a side of AI that doesn’t come up much in marketing circles, and it’s worth talking about. The tools we use every day are running on massive data centers that consume enormous amounts of…
We were recently nominated for a Human Score award, recognizing the culture and leadership here at RED66 Marketing. As the Founder and CEO, it got me thinking and also got me a little emotional. People often ask how we’ve built the culture we have. I’ve been listening to Patrick Lencioni’s book The Three Signs of…
You’re publishing content. You’re checking the boxes. Blog posts go out, social gets updated, and yet… it’s not moving the needle. Sound familiar? The problem usually isn’t effort. It’s that you’re writing about the same things everyone else is writing about. When your content looks like your competitors’ content, there’s no reason for your audience…
A Practical Guide to Email List Hygiene, Prospect Data, and Segmentation for B2B Companies Here’s a conversation we have more than you’d think: A client wants to start email marketing. Great. We ask about their list. Long pause. They’ve got a CRM – Dynamics, Wingmate, HubSpot, something. Customers are in there. Maybe some…