RED66 Blog

how to understand marketing strategy of your competitor

Know What Your Competitors Are Doing (And Do It Better!)

By Claire Smith / October 2, 2024 / Comments Off on Know What Your Competitors Are Doing (And Do It Better!)

Wondering what sets your competitors apart, or what’s holding them back? While imitation is known as the best form of flattery, you don’t want to simply copy your competition-outshine them. By digging into what they’re offering, how they’re positioning themselves, and what their customers are raving (or complaining) about, you’ll uncover the insights you need…

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RED66 Blog Image - What You Should Know About Recent Google Algorithm Updates, google ai algorithm

What You Should Know About Recent Google Algorithm Updates

By Rebecca Dutcher / September 27, 2024 / Comments Off on What You Should Know About Recent Google Algorithm Updates

Earlier this year, Google had a big search update which impacted sites all over the world. Part of this update was tied to generative AI, in a way to combat content that is not helpful to the searcher. But also not tied to artificial intelligence (AI) content as a whole. Guess what-they just rolled out…

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How AI and Marketing Automation Are Changing the Game

From Data to Decisions: The Role of AI and Automation in B2B Marketing

By Christine Korejwo / September 19, 2024 / Comments Off on From Data to Decisions: The Role of AI and Automation in B2B Marketing

Is the B2B landscape changing? AI and automation are no longer just industry buzzwords-they’re essential tools that are reshaping how companies operate and compete. As businesses embrace these technologies, they’re not only improving efficiency but also redefining how they attract and retain clients (yes, it’s a total makeover).  However, leveraging AI and marketing automation effectively…

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how to dominate local seo blog

How to Outshine Local Competitors with a Strategic Online Presence

By Hope Whitford / September 5, 2024 / Comments Off on How to Outshine Local Competitors with a Strategic Online Presence

In today’s competitive marketplace, businesses must remain bold to stand out from their local competitors. Whether you run a family-owned restaurant, a boutique, or a law firm, your online presence can be the deciding factor in attracting and retaining customers. But how do you outshine your local competitors? The answer lies in a strategic, “local-first”…

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Identifying & Marketing Your Real Differentiators - RED66 Marketing blog image

How Do You Answer What Makes Your Company Different?

By Rebecca Dutcher / July 25, 2024 / Comments Off on How Do You Answer What Makes Your Company Different?

Identifying and Marketing Your Company’s Real Differentiators This article was originally written and published for the CSCNetwork News printed publication. It’s been said that your (personal) brand is what people think of you when they hear your name. The same is true when potential customers hear or see anything related to your company’s brand. What…

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what is sustainable marketing blog

A Marketer’s Role in Driving Sustainable Business Practices

By Claire Smith / April 3, 2024 / Comments Off on A Marketer’s Role in Driving Sustainable Business Practices

As businesses strive to operate more sustainably and reduce their environmental impact, marketers play a crucial role in driving these efforts forward. Sustainability is no longer just a buzzword; it’s a core value that resonates deeply with consumers, particularly with younger audiences such as the eco-conscious Gen Z demographic. However, achieving true sustainability requires more…

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Google Search Generative Experience

Embracing the Future: Google’s Search Generative Experience (SGE) Explained

By Megan Wilhoit / March 22, 2024 / Comments Off on Embracing the Future: Google’s Search Generative Experience (SGE) Explained

The digital marketing landscape is in a constant state of flux, ultimately driving us towards more intuitive, interactive, and insightful ways of connecting with information online. In the spotlight today is Google’s Search Generative Experience (SGE), a new feature by Google that marries the complexity of AI with the simplicity of search.  At RED66 Marketing,…

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persuasive copywriting

Master the Art of Persuasive Copywriting: 5 Proven Strategies

By Christine Korejwo / March 4, 2024 / Comments Off on Master the Art of Persuasive Copywriting: 5 Proven Strategies

The success of your advertising campaign often hinges on the effectiveness of your ad copy. Focusing on compelling and persuasive ad copywriting is an essential skill that can significantly impact your conversion rates.  In this guide, we’ll dive into 5 proven strategies to help you create ads that convert, emphasizing the importance of word choice,…

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maximize social media presence

9 Actionable Tips to Maximize Your Social Media Presence

By Rebecca Dutcher / February 7, 2024 / Comments Off on 9 Actionable Tips to Maximize Your Social Media Presence

First published in CSCNetwork News Publication, 1st Quarter 2024 Social media has become a marketing channel that no business can afford to ignore or use the set-it-and-forget-it approach. With over 4 billion users across major platforms like Facebook, Instagram, Twitter, LinkedIn, and many others, social media offers every business the opportunity to reach, engage, and…

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how to get a job at a marketing agency

Mastering the Marketing Agency Job Hunt: 7 Proven Tips for Success

By Rebecca Dutcher / January 22, 2024 / Comments Off on Mastering the Marketing Agency Job Hunt: 7 Proven Tips for Success

“New Year, New Me!” Or for you, is it “New Year, New Job”? Throughout most of my career, I have been part of the hiring process at various types of businesses and organizations. In my role as the Operations Director at RED66, I feel that I’ve learned a lot about hiring the right people for…

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