RED66 Blog
RED66 Marketing is proud to have won a West Michigan Public Relations Society of America (WMPRSA) Silver PRoof Award! This is for Best SEM for our work with our client, Custom Indoor Cycles. The WMPRSA PRoof Awards recognize the work of public relations and communications practitioners in the West Michigan area. Awardees demonstrate skill, creativity,…
Want to learn how to keep track of passwords for your business? One of the first things we do when onboarding a new client is ask for access to their website, social media accounts, email marketing platform, Google My Business page, and Google Analytics. For some clients, this task is resolved through a simple email.…
As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…
Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…
Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…
In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…
In the digital marketing world, utilizing any and all tools to make our jobs easier and improve the impact for clients is part of our every day routine. RED66 has tried many tools over the last 5 years, so we thought why not share these solutions with you, instead of keeping them all to ourselves.…
This Giving Tuesday, our team wanted to take a moment to share some of the organizations and nonprofits that are near and dear to our hearts. While a couple are clients, many are those who have touched our own lives or that of our families. It’s no secret that 2020 was extremely disruptive for nonprofits…
A good online presence supports awareness and lead generation for your business and if you’re not online yet, you definitely should be. At a minimum, having a professional looking website that is easy to navigate is a must. It should also have content that speaks to your visitors and represents your company to prospects, customers,…
Virtual meeting etiquette is more important than ever. From students in high school to working professionals, COVID-19 has created an even more virtual world than before. With online classes and remote working, virtual meetings became part of the daily routine. Many members of our team work remotely. Additionally, since we have clients across the country,…