Web & Online Marketing
Despite increased efforts over the past decade or so, marketing and sales departments often operate in silos. With little to no interaction between the two. While it’s a common practice among traditional business structures, it doesn’t necessarily make it the right one. We’ve seen it firsthand-some of our most successful work has come from working…
Wondering what sets your competitors apart, or what’s holding them back? While imitation is known as the best form of flattery, you don’t want to simply copy your competition-outshine them. By digging into what they’re offering, how they’re positioning themselves, and what their customers are raving (or complaining) about, you’ll uncover the insights you need…
In today’s competitive marketplace, businesses must remain bold to stand out from their local competitors. Whether you run a family-owned restaurant, a boutique, or a law firm, your online presence can be the deciding factor in attracting and retaining customers. But how do you outshine your local competitors? The answer lies in a strategic, “local-first”…
As businesses strive to operate more sustainably and reduce their environmental impact, marketers play a crucial role in driving these efforts forward. Sustainability is no longer just a buzzword; it’s a core value that resonates deeply with consumers, particularly with younger audiences such as the eco-conscious Gen Z demographic. However, achieving true sustainability requires more…
The digital marketing landscape is in a constant state of flux, ultimately driving us towards more intuitive, interactive, and insightful ways of connecting with information online. In the spotlight today is Google’s Search Generative Experience (SGE), a new feature by Google that marries the complexity of AI with the simplicity of search. At RED66 Marketing,…
Marketing is a field that’s constantly changing; campaigns are created, executed, and adapted in the blink of an eye. With such a quick process, it’s easy to overlook the significance of marketing plan evaluation. Taking time to assess the aftermath of a marketing project just might be the secret ingredient to sustained success and growth!…
DNS (Domain Name System) settings are an essential part of the internet infrastructure that allows us to browse websites, send emails, and access other online services. DNS is responsible for translating human-readable domain names into IP addresses that computers can understand. Below, we’ll discuss the different types of DNS settings, what each one does, and…
Digital marketing is in constant change to adapt and improve with the variables around it. One concept has remained a key indicator for success – link building and specifically, white hat link building. In this blog, we’ll dive into the intricacies of link building, its significance, and why it’s integral to your digital marketing strategy.…
In the fast-paced world of digital marketing, businesses often find themselves at a crossroads when it comes to allocating resources. With this in mind, in 2023, 91% of B2B marketers use content marketing; up from 82% in 2022. On one hand, there’s the crucial need to rank high on search engine results pages (SERPs) to…
Understanding website performance is essential in today’s digital landscape, which is why website key performance indicators (KPIs) serve as the foundation of this understanding. However, not everyone is an expert when it comes to making sense of the vast amount of data out there. That’s why we’ll be breaking down the six website metrics that matter…