More traffic is nice, and more leads are even better, but more of the right leads? That’s the goal.
We provide B2B lead generation services that start with your revenue goal. Using your sales data, we figure out how many qualified leads your sales team needs and what each one is worth. We combine strategy, SEO, paid advertising, content, and conversion-focused web experiences into one connected marketing system.
Check Out Our Work in Action
Case Study
How RED66 Marketing Helped Guarantee Roofing & Fence Increase Conversions by 180% | Guarantee Roofing & Fence
Google Ads Revamp Increased Conversions by 180% | Guarantee Roofing & Fence
Guarantee Roofing & Fence has been a trusted name in Indiana since 1919, more than a century of putting roofs over homeowners’ heads. But by early 2025, the business they’d built in the field wasn’t showing up in their Google Ads. Budget was going out the door, yet the account wasn’t bringing back the kind of qualified leads Guarantee was looking for.
So they partnered with RED66 Marketing to take back control of their paid advertising: fix what wasn’t working, rebuild the structure underneath it, and turn the account into something that could actually scale alongside the crews.
The Results
Case Study
Targeted SEO Updates Drive Major Gains for Air-Way Canada
1,070% Increase in Search Impressions | Air-Way Canada
Air-Way Canada, a division of Air-Way Global Manufacturing, partnered with us to strengthen SEO across their highest-priority hydraulic product pages. With hundreds of pages built up over the years, the site needed clearer structure, sharper messaging, and stronger calls to action — not a full rebuild. We rolled out targeted updates in phased batches to keep quality high and disruption low.
The Results
Case Study
Enhancing the Website’s User Experience (UX) Results in a 416% Increase in Conversions in Just One Month
100% Increase in Lead Form Submissions | Roscoe
While Roscoe’s website was fairly well optimized for their target keywords, the lack of UX meant that users were leaving the website before converting into leads. The “vanity” website metrics (sessions, # of users, etc) were high, but the main KPIs (conversion rate, bounce rate, engagement rate, session duration, etc.) were lacking.
At RED66, we believe your website should serve as your 24/7 salesperson. That means that as a business, your website should have the who, what, where, how, and why of your company; laid out in a manner that converts qualified website visitors into leads.
The Results
We Care About Leads, Not Just Clicks
We’ve done the math. Yep, Marketing Math
Traffic, impressions, clicks, and engagement all have their place, but what really matters is how those numbers connect to your sales goals. 100 leads your sales team can’t close cost time and budget. 20 that fit your ideal customer can fill your pipeline.
We look at the numbers behind your goals to figure out what marketing actually needs to deliver:
- How many leads do you need?
- How many need to be qualified?
- How many need to become opportunities?
- What does your sales team need to hit its goals?
- Which marketing efforts are getting you there?
Instead of casting a wide net and hoping for the best, we can turn “we need more leads” into “we need 84 qualified leads this quarter to hit our revenue goal.” Now we have something to work with.
Marketing math connects the dots between what marketing is doing and what the business actually needs.
Curious where your numbers stand? Let’s do the math.
How We Turn Attention Into Leads
Every channel has a job, and a strong strategy connects them.
Lead generation starts before someone ever fills out a form.
We figure out who you’re trying to reach, what they care about, what problems they need to solve, and what will make them choose you over the competition.
Then we build the strategy around the buyer journey, which is an ongoing process even after you close the deal.
Explore Our Individual Marketing Services
Every service has its own page, so you can see exactly what's included. Most clients use a mix, chosen around their strategy and goals.
Marketing Strategy
Sets your lead goal and the plan to reach it.
Web Design & Development
Make your site your 24/7 salesperson.
Organic SEO
Get you found, then make the next step easy.
PPC Advertising
Put your business in front of the right audience and continually optimize campaigns based on what’s working.
Social Media Marketing
Give potential customers useful information that answers their questions, builds trust, and keeps your brand in the conversation.
Email Marketing
Stay in front of prospects while giving your sales team insight into who is engaging and showing interest.
Every channel has a job, and a strong strategy connects them.
Better Leads for Your Sales Team
Define a good lead with your sales team
Score every lead on fit and interest
Hand off the best ones to sales, and track what closes
FAQs About B2B Lead Generation
Lead Generation Basics
Lead Quality and Scoring
Marketing Math and Cost FAQs
Working with RED66 FAQs
Ready for Better Leads?
Let’s figure out how many qualified leads you need, what they’re worth and the plan to bring them in.