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Articles & Resources
Marketing Math That Drives Revenue Growth
The chicken-or-egg debate between marketing and sales ends here. When you align both with actual numbers, magic happens. As a CEO or sales director, you’ve probably heard marketing teams talk about “brand awareness,” “engagement rates,” and “content calendars.” Heck, we talk about these too. While these activities matter, what really matters is whether marketing is…
How Blogging Drives Sales
Blogging often gets labeled as a “nice-to-have” marketing tool, but the truth is, it’s one of the most powerful ways to increase leads and close sales. B2B companies with blogs generate 67% more leads than those that don’t. And it’s not just about visibility-blogging directly contributes to inbound marketing, boosts SEO, and creates conversion paths…
What the Latest Merger Means for CSC Members (And Why Independence Still Matters)
The (marketing) landscape serving the uniform and linen rental industry just shifted, again. Here’s what smart business owners need to know-and do-about it. Another merger announcement. This time with competitors to become one entity and work to control all aspects from lead to cash, along with operations. You’ve seen it all before in this industry,…
Building Better Email Signatures: Design, Links & Brand Tips
Your email signature isn’t just a sign-off-it’s your digital handshake. Whether you’re messaging a lead, thanking a customer, or sending out a calendar invite, your signature is part of your personal brand. So if it’s still “Sent from my iPhone” or packed with outdated links and clunky images… it might be time for a refresh.…
How to Make Your Company Stand Out in a Crowded Market
Standing out starts with being memorable, trustworthy, and the obvious choice for your audience. Today’s buyers expect more than a good product or service. They want brands that connect with their values, solve problems, and deliver a great experience from start to finish. In fact, companies with strong brand differentiation grow revenue 23% faster than…
B2B Email Marketing Best Practices: Build Better Campaigns That Actually Convert
Email marketing remains one of the most effective tools in B2B marketing, but success doesn’t come from simply hitting send. Today’s buyers expect more than a promotional message. They want relevant, personalized content that helps them make better decisions. In fact, 99% of email users check their inbox every day, some as much as 20…
Understanding and Navigating the Changing Landscape of Search and AI Overviews
This is a recap article of our recent webinar: AI, SEO & the Google Guessing Game: What B2B Marketers Need to Know Now The Only Constant in SEO is Change If you’ve been in the SEO space for any time, you know that change is the only constant. From the days of keyword stuffing and…
A Beginner’s Guide to Retargeting Ads for B2B Service Businesses
Why You’re Losing Leads Without Even Knowing It B2B companies are often successful in driving traffic to their websites but, fail to turn that traffic into conversions. And it’s not for lack of interest. In fact, research shows that 96% of website visitors leave without completing a desired action such as filling out a form…
