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The Real Reason Our Clients Get a Better Agency — It Starts with How We Treat Our Team
We were recently nominated for a Human Score award, recognizing the culture and leadership here at RED66 Marketing. As the Founder and CEO, it got me thinking and also got me a little emotional. People often ask how we’ve built the culture we have. I’ve been listening to Patrick Lencioni’s book The Three Signs of…
How to Find Content Gaps Your Competitors Are Missing
You’re publishing content. You’re checking the boxes. Blog posts go out, social gets updated, and yet… it’s not moving the needle. Sound familiar? The problem usually isn’t effort. It’s that you’re writing about the same things everyone else is writing about. When your content looks like your competitors’ content, there’s no reason for your audience…
You Can’t Nurture Leads You Can’t Find: A B2B Guide to Better Email Data
A Practical Guide to Email List Hygiene, Prospect Data, and Segmentation for B2B Companies Here’s a conversation we have more than you’d think: A client wants to start email marketing. Great. We ask about their list. Long pause. They’ve got a CRM – Dynamics, Wingmate, HubSpot, something. Customers are in there. Maybe some…
Google Business Profile: The Local SEO Checklist You Need
Local search is competitive, and if your Google Business Profile isn’t optimized, you’re leaving visibility (and customers) on the table. You don’t need a huge budget or a technical background to make it work, you just need to know what actually matters and be willing to put in a little consistent effort! Why Google Business…
How to Create a Marketing Strategy That Gets Executed
There’s no shortage of good marketing ideas. The challenge for many businesses is turning those ideas into consistent execution and measurable results. I’ve seen plenty of marketing strategies that look great on paper in the form of beautiful decks, ambitious goals, and clever messaging that can’t seem to get past the pages they’re written on.…
From Client to Colleague: Seeing the Agency Side of Marketing
I started working with RED66 Marketing as client back in 2009. They nailed their goal which was to support sales efforts, sales team and lead marketing communications via website updates, optimization, social media content/engagement, and email marketing. From my perspective, the agency made marketing look effortless. Campaigns launched seamlessly, social media posts appeared on schedule,…
Do You Have the Right Marketing Tech Stack for Business Growth?
If you’re running a sales-driven B2B company, this scenario probably sounds familiar: Your sales team is closing deals, but your pipeline feels inconsistent. Leads come in sporadically, follow-up happens when someone remembers, and you’re not entirely sure which sales or marketing efforts actually result in closed sales. If that’s the case, we’re sorry, and we…
AI and SEO: How RED66 Is Adapting to the New Search Landscape
Search is changing. And no, SEO isn’t dead. What is changing is how people search, how answers are delivered, and how brands earn visibility along the way. AI is now part of the search experience, whether that’s through Google’s AI Overviews, AI-powered summaries, or people turning to tools like ChatGPT to research questions faster. At…
