Content
We’ve all had that thought before; “this meeting could have been an email.” So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…
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Anytime robots do human things, we as a society get anxious. This doesn’t exclude us marketers, either. This now begs the question; will AI (Artificial Intelligence) replace copywriters? With the rise of AI chatbot tools, marketers have the option to use AI to assist with SEO keyword research, social media caption writing, and even entire…
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Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic. Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…
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Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling. While many of those strategies are still used (and…
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In today’s digital space, it can seem increasingly overwhelming to tackle all “the things” (as our founder often says). However, sometimes, all your website needs is a little content refreshing and repurposing to keep your audience interested. But first, this question needs to be answered: what is content repurposing? What is Content Repurposing? Content repurposing…
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When everyone is hiring, how do you stand out to fill your open positions? Everyone is raising their entry-level wage, and offering more perks or benefits to recruit employees. In a time when there is extremely low unemployment and there are 2 jobs available for every job seeker, it seems like the choice of where…
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Trying to figure out social media ideas for a small business can be challenging. As a business owner, it can also be tedious trying to figure out what social media platform you should be active on-you don’t want to waste time on a platform that isn’t valuable for your company. Additionally, you need to ensure…
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B2B marketing tools are constantly created and improved in today’s world. In a world where technology rules, it’s easy to get lost and overwhelmed by the number of tools offered to you. Below, we outline 5 B2B marketing tools you should use. The Current B2B Marketing World Before we get started, let’s talk about the…
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Over the last 18 months, sales and marketing as we knew them have changed. And they’ve changed for the near future and likely forever. Salespeople were not able to knock on doors, make cold calls, or even call people in their offices to follow up on things – because people were not there. And if…
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Looking for 5 social media tips for your small business? Picture this: you work as a Human Resource Manager and are responsible for hiring and recruiting summer interns. Like many other businesses and corporations, an extensive hiring process is imperative to ensure that you’ve chosen the perfect employee. After reading many applications, you finally stumble…
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