RED66 Blog
In the fast-paced world of digital marketing, businesses often find themselves at a crossroads when it comes to allocating resources. With this in mind, in 2023, 91% of B2B marketers use content marketing; up from 82% in 2022. On one hand, there’s the crucial need to rank high on search engine results pages (SERPs) to…
Understanding website performance is essential in today’s digital landscape, which is why website key performance indicators (KPIs) serve as the foundation of this understanding. However, not everyone is an expert when it comes to making sense of the vast amount of data out there. That’s why we’ll be breaking down the six website metrics that matter…
In today’s competitive job market, attracting and recruiting top talent is a challenge faced by many businesses. Traditional recruitment methods may not always yield the desired results, making it crucial for companies to explore new avenues to reach potential candidates-such as digital marketing recruitment. As a result, digital advertising has emerged as a powerful tool…
If you’re looking for information on how to sell on LinkedIn, you’ve come to the right place. LinkedIn is the go-to platform for professionals to connect, network, and find job opportunities. It’s also a powerful tool for sales professionals to generate leads and build relationships with potential clients. In fact, did you know that sales professionals…
Choosing an ethical marketing agency is so much more than just selecting one that fits your budget. It’s also about finding one that has the ability to understand your business and how it operates, and be able to adapt their services accordingly. Too many times, we’ve onboarded new clients who tell us horror stories about…
In today’s digital age, having a social media presence is essential for businesses. It’s an effective way to reach out to customers, build brand awareness, and engage with customers and supporters alike. However, setting up social media profiles can be overwhelming, especially if you’re not familiar with the process or with maintaining these accounts. Below,…
Christine Korejwo and Cate Jewell were our two digital marketing interns that recently wrapped up their internships in May 2023. Along the way, they learned many valuable skills relating to both marketing and the real-world workforce. We’re extremely proud of them, and invite you to read about their individual experiences about being an intern at…
We’ve all had that thought before; “this meeting could have been an email.” So, why aren’t your marketing meetings just done through email? While we fully understand how valuable your time is as a business owner, we believe there is great value in meeting regularly. Even if it’s virtual, it’s important to meet at least…
Are you wondering why you should advertise on social media for your business? In the digital age, social media has transformed the way we connect, share, and consume information. With billions of active users worldwide, social media platforms have become a goldmine for businesses to reach their target audience. In the almost 24 hours per…
Today, more and more web marketers are placing an emphasis on a user’s experience. In fact, it’s reached the point where the phrase “user experience” has become tossed around so much that the meaning is getting lost in translation. However, knowing how to improve the user experience for your website is a whole other undertaking.…