RED66 Blog

what i learned in my internship

What I Learned In My Internship That I Didn’t Learn in School

By Rebecca Dutcher / May 20, 2021 / Comments Off on What I Learned In My Internship That I Didn’t Learn in School

As I went through my undergraduate program at Grand Valley State University, I often heard from graduates that “everything you do for your job, you learn on the job.” My program at GVSU offered me more information than I thought while hearing this constantly during my 4 years at school, but there are definitely aspects…

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which item is most important for a successful website design

What Does it Take to Have a Successful Website?

By Rebecca Dutcher / May 13, 2021 / Comments Off on What Does it Take to Have a Successful Website?

Our approach is that you should always view your website as a living, breathing marketing tool. It’s never done. The website is the wheel, but there are many spokes that make it work. These spokes include design, SEO, copy, development, and more, all of which play a role in your website, impacting the bottom line.…

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what is a sound marketing strategy

Don’t Leave Your Marketing to Luck

By Rebecca Dutcher / March 12, 2021 / Comments Off on Don’t Leave Your Marketing to Luck

Happy St. Patrick’s Day! While there are some things that we can leave to luck, your marketing shouldn’t be one of them. Unfortunately, we know there are still quite a few people who rely on luck as their sole marketing strategy. They hit that publish button on their blog or social media post and hope…

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evergreen content vs

Why You Should Prioritize Evergreen Content

By Rebecca Dutcher / February 26, 2021 / Comments Off on Why You Should Prioritize Evergreen Content

In the world of marketing, you will hear the term “evergreen content” often. Evergreen content is essential when thinking about your digital footprint, and especially in regard to search engine optimization, as well as your social media profiles. Although trending topics can be important, they do have a “time limit” with relevancy, so it’s important…

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best tools for digital marketing agencies

7 of the Best Digital Tools We Use & Love

By Rebecca Dutcher / December 29, 2020 / Comments Off on 7 of the Best Digital Tools We Use & Love

In the digital marketing world, utilizing any and all tools to make our jobs easier and improve the impact for clients is part of our every day routine. RED66 has tried many tools over the last 5 years, so we thought why not share these solutions with you, instead of keeping them all to ourselves.…

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giving tuesday

Celebrating Causes We Love on #GivingTuesday

By Rebecca Dutcher / December 1, 2020 / Comments Off on Celebrating Causes We Love on #GivingTuesday

This Giving Tuesday, our team wanted to take a moment to share some of the organizations and nonprofits that are near and dear to our hearts. While a couple are clients, many are those who have touched our own lives or that of our families. It’s no secret that 2020 was extremely disruptive for nonprofits…

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does my business need a website

Your Website Is Your Hub

By Rebecca Dutcher / October 22, 2020 / Comments Off on Your Website Is Your Hub

A good online presence supports awareness and lead generation for your business and if you’re not online yet, you definitely should be. At a minimum, having a professional looking website that is easy to navigate is a must. It should also have content that speaks to your visitors and represents your company to prospects, customers,…

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virtual meeting etiquette

Virtual Meeting Etiquette: The Basics

By Rebecca Dutcher / September 1, 2020 / Comments Off on Virtual Meeting Etiquette: The Basics

Virtual meeting etiquette is more important than ever. From students in high school to working professionals, COVID-19 has created an even more virtual world than before. With online classes and remote working, virtual meetings became part of the daily routine. Many members of our team work remotely. Additionally, since we have clients across the country,…

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repurposing content for social media

How to Create 3 Great Pieces of Marketing Content in 15 Minutes

By Rebecca Dutcher / August 20, 2020 / Comments Off on How to Create 3 Great Pieces of Marketing Content in 15 Minutes

A strong marketing program can be the difference between success and failure-we’ve seen it. Marketing content provides awareness, lead generation, retention, and the building of strong client or customer relationships; all things you and your business need to sustain. However, it also gives you endless opportunities to connect with your audience, reach out to prospective…

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post covid marketing trends

The Shift in Digital Media During COVID-19

By Rebecca Dutcher / July 30, 2020 / Comments Off on The Shift in Digital Media During COVID-19

The COVID-19 pandemic has shifted the way we do everything-from the way we go to work, to the way we grocery shop or go out to eat. As the world adjusts into the new “normal,” it’s obvious that many things aren’t like they used to be; like post-COVID marketing trends. One of the biggest changes…

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