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Preparing for the Future: B2B Marketing Trends for 2026
Preparing for the Future: B2B Marketing Trends for 2026 If there is one thing B2B marketers can agree on, it is that the playbook keeps changing. Buyers want more control. Teams are learning new tools at a faster pace. And leadership is expecting marketing to directly support revenue, not just visibility. The good news is…
How to Know if You Should Outsource Your Marketing Department
If you’ve ever wondered, “Should I outsource my marketing department?” you’re asking one of the most important questions for growing your business. Marketing has become more involved than ever with SEO, AI Overviews, social media, paid ads, content, email, web design, reporting…the list goes on. Trying to cover all those bases in-house can stretch resources…
Meta vs Google Ads for B2B: Which One Wins?
You’ve got a few thousand a month to spend, no marketing team, and leadership breathing down your neck to “just get leads already.” Do you throw it all on Google? Or play around with Meta boosted posts? Try to split it without really knowing what’s working? This is one of the biggest questions B2B companies…
RED66’s Causes We Love Year-Round
The season of gratitude is here, and while Giving Tuesday and Thanksgiving remind us to pause and reflect, we believe giving back is a year-round focus. We’re fortunate to work alongside clients and communities that inspire us daily. So, we wanted to share some of the causes closest to our hearts, and hopefully get you…
How to Build a Scalable B2B Sales Pipeline
If your sales team is busy but revenue still feels unpredictable, the problem isn’t your effort. It’s your system. A scalable B2B sales pipeline gives structure to the chaos. It turns guesswork into clarity and makes growth predictable. The goal isn’t just to get more leads, but to create a process that turns the right…
How to Sell Uniform Services in a Competitive Market
Most uniform service companies rely on word-of-mouth and long-standing relationships-and those still matter. But what happens when your next great customer doesn’t know your name yet? That’s where marketing comes in. The right strategy helps you get found, build credibility, and turn prospects into loyal customers. So, how do you make your company stand out…
Marketing Math That Drives Revenue Growth
The chicken-or-egg debate between marketing and sales ends here. When you align both with actual numbers, magic happens. As a CEO or sales director, you’ve probably heard marketing teams talk about “brand awareness,” “engagement rates,” and “content calendars.” Heck, we talk about these too. While these activities matter, what really matters is whether marketing is…
How Blogging Drives Sales
Blogging often gets labeled as a “nice-to-have” marketing tool, but the truth is, it’s one of the most powerful ways to increase leads and close sales. B2B companies with blogs generate 67% more leads than those that don’t. And it’s not just about visibility-blogging directly contributes to inbound marketing, boosts SEO, and creates conversion paths…
