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Articles & Resources
AI and SEO: How RED66 Is Adapting to the New Search Landscape
Search is changing. And no, SEO isn’t dead. What is changing is how people search, how answers are delivered, and how brands earn visibility along the way. AI is now part of the search experience, whether that’s through Google’s AI Overviews, AI-powered summaries, or people turning to tools like ChatGPT to research questions faster. At…
Why Authentic Social Content Outperforms Polished Marketing for B2B Brands
Most B2B companies do social media because they feel like they should. Post a graphic. Share a product update. Promote a service. Repeat. And then they wonder why no one’s engaging. The problem usually isn’t frequency, algorithms, or even creativity. It’s that the content doesn’t feel human. Over the last few years, we’ve seen a…
Looking Back at 2025: A Year of Growth & Wins
As we wrap up 2025, we can’t help but feel grateful. This year brought new faces, fresh partnerships, exciting launches, and moments that reminded us why we love what we do. So grab your coffee, and let’s take a walk down memory lane together. Welcome to the Team! Shayne Paulus Lead Web Developer Brittany Meyers…
Preparing for the Future: B2B Marketing Trends for 2026
Preparing for the Future: B2B Marketing Trends for 2026 If there is one thing B2B marketers can agree on, it is that the playbook keeps changing. Buyers want more control. Teams are learning new tools at a faster pace. And leadership is expecting marketing to directly support revenue, not just visibility. The good news is…
How to Know if You Should Outsource Your Marketing Department
If you’ve ever wondered, “Should I outsource my marketing department?” you’re asking one of the most important questions for growing your business. Marketing has become more involved than ever with SEO, AI Overviews, social media, paid ads, content, email, web design, reporting…the list goes on. Trying to cover all those bases in-house can stretch resources…
Meta vs Google Ads for B2B: Which One Wins?
You’ve got a few thousand a month to spend, no marketing team, and leadership breathing down your neck to “just get leads already.” Do you throw it all on Google? Or play around with Meta boosted posts? Try to split it without really knowing what’s working? This is one of the biggest questions B2B companies…
RED66’s Causes We Love Year-Round
The season of gratitude is here, and while Giving Tuesday and Thanksgiving remind us to pause and reflect, we believe giving back is a year-round focus. We’re fortunate to work alongside clients and communities that inspire us daily. So, we wanted to share some of the causes closest to our hearts, and hopefully get you…
How to Build a Scalable B2B Sales Pipeline
If your sales team is busy but revenue still feels unpredictable, the problem isn’t your effort. It’s your system. A scalable B2B sales pipeline gives structure to the chaos. It turns guesswork into clarity and makes growth predictable. The goal isn’t just to get more leads, but to create a process that turns the right…
