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A Beginner’s Guide to Retargeting Ads for B2B Service Businesses
Why You’re Losing Leads Without Even Knowing It B2B companies are often successful in driving traffic to their websites but, fail to turn that traffic into conversions. And it’s not for lack of interest. In fact, research shows that 96% of website visitors leave without completing a desired action such as filling out a form…
Personalization at Scale: Strategies for B2B Marketers
Personalization is no longer a nice-to-have-it’s an essential part of B2B marketing. Buyers expect brands to know who they are, what they need, and when they need it. But scaling that kind of personalized experience across a large audience can be challenging without the right approach. Let’s break it down. Understanding B2B Personalization B2B personalization…
Speed Response to Lead Forms – Why It Matters and How to Improve It
Our society is almost completely digital now, allowing your competitors to be just a click away. A rapid response time can be the difference between winning a customer and losing them forever. Think about it-someone fills out your contact form, ready to learn more, get a quote, or make a purchase. If they don’t hear…
PODCAST: Sales + Marketing NOT Sales Vs Marketing: A Real Talk with Jeff Peterson
Not long ago, buying something meant talking to a salesperson. Whether it was a car, a software platform, or new uniforms for a growing business, the process started with someone telling you what you needed to know. That’s not how it works anymore. Buyers today are more informed than ever. They research on their own,…
Why Marketing Is Your Best Defense Against Economic Uncertainty in 2025
Let’s face it – the economic landscape in 2025 is rocky. Political drama, tariff threats, wild exchange rates, and supply chain nightmares have business leaders reaching for the panic button. And what’s the first budget on the chopping block? Marketing. But hang on a second. That knee-jerk reaction might be your biggest mistake. The 2025…
10 LinkedIn Profile Tips for Sales That Actually Work
LinkedIn isn’t just a place to connect with old coworkers or stalk your competition (hey it’s fine we’ve all done it). Today, it’s one of the most powerful tools in your B2B sales toolbox. It’s where relationships begin, credibility is built, and, if you play your cards right, deals get closed. 4 out of 5…
What I Learned from Earning My Meta Media Buying Certification
I started my career at RED66 Marketing as a marketing intern, eager to get hands-on experience and see what agency life was really like. I was in the middle of earning my marketing degree and knew I didn’t want to be limited to working on just one brand. I wanted to learn fast, take on…
How to Use Email Marketing to Nurture Long-Term Customer Relationships
In your digital marketing toolbox, email remains one of the most valuable types of content you can create. While social media platforms come and go and algorithm changes can disrupt your entire strategy overnight, email marketing continues to deliver consistent results with an impressive ROI of $36 for every $1 spent. But beyond the impressive…
