RED66 Wins Web Excellence Award for Infinia Forma Website

We’ve got a little something to celebrate: our work for Infinia Forma was named a winner in the Web Excellence Awards in the Fitness Website category!

What Does It Take to Create an Award-Winning Website?

Starting With a Strong Vision & Brand

Infinia Forma came to RED66 with a clear vision for its new website. They had already developed most of their creative assets and content, along with layouts and wireframes showing how they wanted the site to come together. They were preparing for some important meetings to sell into top fitness retailers so this site had to connect with those buyers.

That gave our Creative Director, Sherry, and the web team a strong foundation to work with. Which was good. We could have stopped there. The layouts were clear, the content was ready and the client was confident in what they had.

Then We Asked: How Can We Take It Further?

We asked if we could take the design further and give them something to consider. So we did!  We provided a design created from what they provided, then pushed it a lot further to connect with the tone and feeling you get from top fitness retailers like Under Armor, Nike, Puma, and others.  

The second concept was a hit, so it was developed and deployed for those upcoming meetings. Now there are additions for e-commerce coming soon, and enhancements to their consumer packaging that we’re thrilled to be a part of.

Key takeaways we live by: while it’s okay to give clients what they asked for, it’s also important to show them how to push it to be a bigger concept or more impactful message.

And Now, An Award-Winning Website

We're pretty proud to see all of that work recognized with a Web Excellence Award! The goal of our work is to help clients build their brands, implement strong marketing strategies, and ultimately improve their bottom line. Websites and web-based applications are part of that.