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How to Create a Marketing Strategy That Gets Executed
There’s no shortage of good marketing ideas. The challenge for many businesses is turning those ideas into consistent execution and measurable results. I’ve seen plenty of marketing strategies that look great on paper in the form of beautiful decks, ambitious goals, and clever messaging that can’t seem to get past the pages they’re written on.…
From Client to Colleague: Seeing the Agency Side of Marketing
I started working with RED66 Marketing as client back in 2009. They nailed their goal which was to support sales efforts, sales team and lead marketing communications via website updates, optimization, social media content/engagement, and email marketing. From my perspective, the agency made marketing look effortless. Campaigns launched seamlessly, social media posts appeared on schedule,…
Do You Have the Right Marketing Tech Stack for Business Growth?
If you’re running a sales-driven B2B company, this scenario probably sounds familiar: Your sales team is closing deals, but your pipeline feels inconsistent. Leads come in sporadically, follow-up happens when someone remembers, and you’re not entirely sure which sales or marketing efforts actually result in closed sales. If that’s the case, we’re sorry, and we…
AI and SEO: How RED66 Is Adapting to the New Search Landscape
Search is changing. And no, SEO isn’t dead. What is changing is how people search, how answers are delivered, and how brands earn visibility along the way. AI is now part of the search experience, whether that’s through Google’s AI Overviews, AI-powered summaries, or people turning to tools like ChatGPT to research questions faster. At…
Why Authentic Social Content Outperforms Polished Marketing for B2B Brands
Most B2B companies do social media because they feel like they should. Post a graphic. Share a product update. Promote a service. Repeat. And then they wonder why no one’s engaging. The problem usually isn’t frequency, algorithms, or even creativity. It’s that the content doesn’t feel human. Over the last few years, we’ve seen a…
Looking Back at 2025: A Year of Growth & Wins
As we wrap up 2025, we can’t help but feel grateful. This year brought new faces, fresh partnerships, exciting launches, and moments that reminded us why we love what we do. So grab your coffee, and let’s take a walk down memory lane together. Welcome to the Team! Shayne Paulus Lead Web Developer Brittany Meyers…
Preparing for the Future: B2B Marketing Trends for 2026
Preparing for the Future: B2B Marketing Trends for 2026 If there is one thing B2B marketers can agree on, it is that the playbook keeps changing. Buyers want more control. Teams are learning new tools at a faster pace. And leadership is expecting marketing to directly support revenue, not just visibility. The good news is…
How to Know if You Should Outsource Your Marketing Department
If you’ve ever wondered, “Should I outsource my marketing department?” you’re asking one of the most important questions for growing your business. Marketing has become more involved than ever with SEO, AI Overviews, social media, paid ads, content, email, web design, reporting…the list goes on. Trying to cover all those bases in-house can stretch resources…
