RED66 Blog
Have you ever walked into a store or interacted with a company and immediately known who they are and what they stand for? That’s the power of a strong brand. A brand is more than just a logo or a catchy slogan. It’s the personality of your business, the voice behind your messaging, and the…
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While digital marketing is the most crucial facet of your marketing today, a comprehensive marketing plan still includes other traditional avenues of marketing, such as B2B print advertising. Digital marketing, radio ads, print advertising; the list goes on. At RED66, we believe that it’s all just marketing. Digital media and traditional media go hand-in-hand and…
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Anytime robots do human things, we as a society get anxious. This doesn’t exclude us marketers, either. This now begs the question; will AI (Artificial Intelligence) replace copywriters? With the rise of AI chatbot tools, marketers have the option to use AI to assist with SEO keyword research, social media caption writing, and even entire…
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We had a call with a client recently who asked us if email marketing was worth it. They asked this because another agency recently told them they shouldn’t pursue email marketing since it’s a “waste of money.” WHAT?! Um, no! Sorry, not sorry. Email is alive and well, and should be part of your marketing…
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Google Analytics 4 (also known as GA4) is what Google is calling the “next generation of Analytics.” If your business had Google Analytics set up in the past, it’s likely the Universal Analytics (UA) property, which rolled out in 2013 as the standard for tracking website traffic, conversions, and more. However, in an ever-changing digital…
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Many of our clients serve a geographic market, which is why our agency has adopted a “local first” mindset when it comes to generating website traffic. Unlike paid search, organic search is free and based on relevance to the user’s search query, links and domain authority, and other organic ranking factors. But what is local…
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Have you ever worked somewhere where you constantly came home/logged off with a feeling of dejection, or of being another cog in the wheel? Ever wondered, “how can I possibly build a positive team culture,” when everything else seems to be going wrong? The pandemic, though truly awful in many aspects, did shine a light…
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Have you ever wondered, “why would a business want to develop a marketing strategy?” A marketing plan is essential, but it’s nothing without a marketing strategy. Search Google, and you can find thousands of quotes about the importance of planning. But, what is a plan without a strategy? Typically, a plan is a list of…
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Takeaways from the Detroit Digital Summit 2022 on how creative marketing can increase your sales. Mobile devices have increased the noise around us to a level unmatched in our history. All of this noise and distraction can make it difficult to be creative and expand on new ideas. Jenny Haggard, Spotify’s Lead in Creative Strategy…
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Depending on how long you’ve been in the sales and marketing game, you may remember a time when every tactic was based on an outbound contact. A business would send its sales message to its audience through advertising, direct mail, outbound calling, or even door-to-door selling. While many of those strategies are still used (and…
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